Salon du Parfum 2026: An Attempt at a Complete Guide to the Fragrance Festival

Known almost automatically among perfume lovers by the abbreviation Salopa, Salon du Parfum began at Isetan Shinjuku in 2013 and has now become a regular fixture of the holiday season. Plenty of other writers offer reports and recommendations, so this site will take a more objective approach, exploring Salopa’s history and development, the 2026 event information, and the participating brands in greater detail than anywhere else. Let us look back at its past and consider this year’s highlights and ways to enjoy it.

Updated September 19, 2026. In addition to events and visiting guests, special and advance-release products, online sales, and purchase gifts, this update incorporates the reservation and lottery application links that opened on September 19, along with their deadlines. At 11:25 that day, the official information also corrected the booking link for the October 11 session with an Isetan Shinjuku Fragrance Sales Specialist. If you are considering booking, check the registration schedule first.

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History and Analysis

The First Salon du Parfum

On November 6, 2013, Isetan Shinjuku held its first event devoted in earnest to perfume, Isetan Salon du Parfum: A Festival of Fragrance, in the Main Building’s seventh-floor event hall. The reason behind it appears to have been that “in Japan, where fragrance culture had been less familiar than in Europe and North America, the recent normalization of scented fabric softeners and other developments had allowed fragrance culture to take root.” It seems that fragrances from throughout the store were brought together, with limited-edition products, an engraving service, and reservation-only events organized in collaboration with the fragrance association.

Perhaps because the event was still experimental and social media was less active than it is now, there was little of the ambassador-led promotion or reporting by perfume enthusiasts that we see today.

We want to enrich not only the product selection but also the events and services, with the aim of making this one of Isetan’s signature events. We want to help fragrance culture take root in Japan, starting from our store.

Isetan buyer

Hankyu’s Short-Lived Event

After Isetan made the event a success and began holding it annually, Hankyu attempted a similar event in the Kansai region. This was Galerie de Parfum, held from August 30, 2015, in the Festival Plaza on the ninth floor of Hankyu Umeda Main Store. Running alongside Hankyu Fashion Weeks, the event brought together 300 perfumes from 14 houses and included a Guerlain fragrance class and an exhibition and sale of historic Lalique perfume bottles. One limited-edition offering was L’Heure Bleue (490 ml), priced at a remarkable ¥1,684,800.
However, whether it did not go as well as expected or the timing was judged premature, it did not continue the following year. It returned at Hankyu Men’s Tokyo in 2020, but that was the only revival.

Salon du Parfum, 2014–2026

Edition	Year	Duration	Theme	Number of Participating Brands	Notable Features
2nd	2014	6 days		50 brands	• Versailles, 125 ml, ¥36,504 (Guerlain) • Peoneve Extrait de Parfum, two 30 ml bottles, ¥162,000 (Penhaligon’s)
3rd	2015	6 days	Fragrance, a Heart Set Dancing	35 brands	• Model Noriko Maeda appointed ambassador • Four fragrance styles proposed as a fragrance wardrobe aligned with fashion trends • Advance launch of Elie Saab • Full-scale promotional efforts begin, bringing sales to 150% of the previous year’s level
4th	2016	7 days	My Fragrance, Making Connections		• Married couple Noriko Maeda and Akira Hibino serve as ambassadors • Guerlain director Sylvaine Delacourte visits Japan and holds an event • À la Rose Extrait de Parfum, ¥216,000 (Francis Kurkdjian)
5th	2017	6 days	Encounter Fragrance. Spend Time with Fragrance.		• Model Natsuki Kato appointed ambassador • Eau d’Hadrien Murano bottle, ¥320,004 (Annick Goutal)
6th	2018	6 days	This Is the Fragrance That Colors Me: Six Days of Enchantment and Encounters with Fragrance	55 brands	• Les Quatre Saisons, ¥2,484,000 (Guerlain; four versions, one unique piece of each)
7th	2019	4 days	A New World of Fragrance: Deeper, More Exhilarating	40 brands	• Avex model Hitomi Kaji appointed ambassador • Official supporters selected • First Isetan Fragrance Awards held in partnership with the Japan Fragrance Association, decided by an online public vote • Niche fragrance heavyweights including Frédéric Malle, Kilian, Byredo, and Fueguia 1833 make their first appearances • Guerlain unveils Mind Scent, which uses brainwaves to suggest fragrances suited to individual preferences
8th	2020	7 days + events at 7 locations	A Fragrance Encounter That Changes Me	60 or more brands	• First nationwide edition, during the COVID-19 pandemic • The nationwide rollout leads to differences in event content and presentation among regional department stores • Eau de Fleurs de Cédrat, 1 L, ¥1,540,000 (Guerlain)
9th	2021	7 days	How Many Fragrances of Destiny Will You Encounter?		• Held nationwide and simultaneously in the Isetan Shinjuku Men’s Building • Liberta Perfume holds fully bespoke perfume order events and workshops • Kadine, 30 ml, ¥101,200 (Guerlain) • Jicky, 1 L, 130th-anniversary bottle, ¥1,100,000 (Guerlain)
10th	2022	5 days	Fragrance Leaves Its Mark on Me	44 brands	• Jean-Claude Ellena visits Japan • An edition is held in Osaka
11th	2023	6 days	A Deep World of Fragrance Awaits Beyond	50 or more brands	• Around 20 first-time participating brands • Stronger collaborations with categories beyond perfume • Held across the Shinjuku Main Building, Men’s Building, and online
12th	2024	6 days	Instinct: That Fragrance Felt Like Me	60 or more brands, including the Men’s Building	• Suggestions for choosing fragrances by time of day • Fragrance selection using the KAORIUM AI system • A cross-brand fragrance-testing environment in the Men’s Building
13th	2025	6 days	Travel: Let Fragrance Take You to a World Yet Unseen	39 brands in the Main Building	• Country-by-country self-guided sampling offers a “world tour of fragrance” • Three brands making their Japanese debuts introduced • The Men’s Building connects fragrance and fashion
14th	2026	6 days	Fragrance Cinema: Wear a Story, Discover Your Many Selves	47 brands on the Main Building’s sixth floor / 12 brands and shops in the Men’s Building The full official participant list contains 71 entries, including shops and sales areas	• Self-guided sampling likens the storytelling in fragrances to cinema • Three brands making their Japanese debuts • Limited-time shops and talks featuring emerging brands

Is Perfume Culture Spreading in Japan?

Has Salon du Parfum really been successful since 2013? Beyond its success as a retail event, has it influenced perfume culture in Japan? To consider these questions as objectively as possible, this article has long looked at search activity and social media posts. For the 2026 edition, I have retrieved the search trends again and added market size and actual usage data to revisit the question.

To give my view first: the market for enjoying fragrance is expanding, and some people explore it in depth. But we cannot yet say that perfume has become part of everyone’s everyday life. Let us examine that distinction through the numbers. (Data checked: September 5, 2026.)

Search Interest Reached a Peak in 2022–2023

Searches for “Salon du Parfum” tend to cluster around the event dates. As in the original graph, I therefore selected the month with the highest search interest in each year. For “fragrance,” by contrast, I used the annual average of the monthly indices. I continue to use the Japanese search term for “fragrance” rather than the one for “perfume,” because the latter also includes searches for a song of that name. However, “fragrance” also includes interest in room fragrances and other products not worn on the skin.

The parameters are Japan, Web Search, all categories, January 2013–August 2026. Each of the two search terms was examined separately, with the highest month within the period indexed to 100. These indices represent relative interest as a share of all searches, not numbers of searches or people. Nor can the values in the two graphs be compared directly with each other. About Google Trends data

For the event name, the annual maximum rose from 26 in 2019 to 35 in 2020 and 36 in 2021, reaching 100 in October of both 2022 and 2023. It then stood at 94 in 2024 and 76 in 2025. This suggests that the event now attracts much more interest than in its early years, but not that attention necessarily rises every year. The values shown for 2013–2015 are 0; that does not mean there were no searches at all, since low search volumes and the rounding of indices also affect the display.

The annual average for “fragrance” likewise rose from 59.5 in 2019 to 76.0 in 2020, peaked at 87.9 in 2022, and then fell to 81.0 in 2023, 77.2 in 2024, and 76.9 in 2025. My earlier description of a “steady upward trend” should probably be revised here. Although interest remains higher than in the 2010s, it has settled down since 2022. Search data alone cannot establish that perfume culture is expanding at the same pace every year.

For reference, the 2026 figures are 14 for the event name and 71.4 for fragrance, but these are partial-year figures covering January–August only. They do not yet include Salon du Parfum’s autumn run, so it would be inappropriate to compare them with full-year figures through 2025 and conclude that popularity has plunged this year. The 2026 points are also kept separate in the graphs rather than joined to the lines for earlier years.

The 2026 Market Is Forecast at ¥63.6 Billion: A Somewhat Different Picture from Search Momentum

What, then, does spending tell us? According to published figures from Fuji Keizai, Japan’s fragrance market reached ¥57.5 billion in 2024, up 15.0% year on year. Its latest release, dated August 28, 2026, forecasts ¥63.6 billion for 2026, up 4.8% year on year. Even after search indices leveled off, the company expects the market to continue expanding. Published figures for the 2024 market / Latest release, August 2026

Year	Domestic Market Size	Year-on-Year Change	Type of Figure
2024	¥57.5 billion	Up 15.0%	Published as an actual result (May 2025 release)
2026	¥63.6 billion	Up 4.8%	Forecast (August 2026 release)

It is important to remember that growth in sales value does not necessarily mean a corresponding increase in the number of users. The company’s research also cites purchases of higher-priced products, price increases, and inbound tourism demand as factors behind market growth. For 2026, it points to both consumers turning to more accessible products such as smaller sizes and consumers enjoying expensive products or buying several at a time.

People seeking their first bottle and people who already own many but keep following new creators: both ways of enjoying perfume coexist within the same market. I find the divergence between search momentum and market growth interesting, too, as a change that cannot easily be reduced to a simple story of a boom arriving or fading away.

How Many People Actually Use Perfume?

In a survey conducted by MyVoice Communications among 11,444 registered panelists on February 1–7, 2026, 14.3% had used perfume within the preceding year. For all body fragrance products, including body mists and hair fragrances, the figure was 27.2%. The numbers differ considerably depending on whether we mean “people who use fragrance” or “people who use perfume.” MyVoice Communications’ 2026 survey

Body Fragrance Products Used in the Preceding Year	Share of All Respondents
Users of body fragrance products (subtotal excluding duplicate respondents)	27.2%
Perfume (including spray, dab-on, and solid forms)	14.3%
Body mists, fragrance sprays, etc.	10.3%
Hair fragrances, hair colognes, etc.	7.7%
Fragrance oils, scented body creams, etc.	7.0%

However, this was an online survey of registered panelists, and approximately 78% of respondents were in their 50s to 70s. The figure of 14.3% cannot simply be declared the perfume usage rate for Japan’s entire population, nor can this single survey tell us whether the number of users is rising or falling. Even so, I feel we need to distinguish impressions formed in places where perfume enthusiasts gather from usage in the lives of a broader range of people. Details of the questions and respondent profile

If we are considering fragrance culture, we want to know not only how many bottles people buy but also when they use them and in what mood. Someone becomes interested in perfume, finds a personal way to enjoy it through small sizes or familiar products, and continues using it comfortably. Perhaps only when we can see that kind of spread can we say that a culture has taken root.

Connecting Salopa’s Success with the Spread of Perfume Culture

For the event itself, Mitsukoshi Isetan’s 2025 announcement reported that sales had grown approximately tenfold from the first to the twelfth edition, and that in 2024 customers bought an average of around three bottles, with some purchasing ten or more. However, these purchase figures come from store-card customer data and are not an average across all visitors. These are verifiable past results, not results for the 2026 event. Mitsukoshi Isetan’s 2025 announcement

Its 2024 announcement also reported that niche fragrance sales at Isetan Shinjuku had grown approximately 1.8-fold over the preceding three years, and that the Main Building’s first-floor fragrance department had been expanded to approximately 1.5 times its former size in autumn 2023. Beyond searches and social media, the growth of permanent places where people can try fragrances and talk with sales staff is, I think, a concrete example of the infrastructure supporting this culture developing. Mitsukoshi Isetan’s 2024 announcement

In that sense, the event’s expansion in 2020 to Mitsukoshi Isetan Group stores nationwide was probably significant too. As the original article noted, encounters between people and fragrances in different regions are part of its appeal, such as Yonekura of Le Sillage introducing perfumes across brand boundaries in Kyoto. It is worth viewing the expansion not only in terms of sales, but also as a widening of service and experiences. Announcement of the 2020 nationwide edition

In 2026, a Summer Perfume Market was also held in the Men’s Building from July 8 to 28. I previously wrote that the event “helps build excitement for the holiday season from October onward,” but opportunities to encounter fragrances are no longer confined to autumn. Suggestions for choosing scents to suit everyday clothing and moods now continue into summer as well. Official information on the 2026 Summer Perfume Market

In my view, we cannot go so far as to say that Salon du Parfum single-handedly created perfume culture in Japan. Market growth, prices, and the demographics of users each have their own dynamics. Still, once a year, many brands, sales staff, and perfume lovers gather to encounter fragrances and creators they did not previously know. As a place from which people can bring those encounters into everyday life, I believe the event has come to play a more established role than before.

Note: The Instagram hashtag-count table in the earlier version did not show actual annual post totals or user numbers, and comparable conditions could not be established. In the 2026 edition, it has therefore been replaced with a table from a usage survey. Google Trends values can change when retrieved again, so the retrieval date and parameters are stated together.

The 14th Isetan Shinjuku Salon du Parfum 2026

Official page: Salon du Parfum 2026
Theme: “Fragrance Cinema: Wear a Story, Discover Your Many Selves”
Special invitation day for MI Card members: Wednesday, October 7, 2026, 10:00 a.m.–8:00 p.m.
General admission dates: Thursday, October 8–Monday, October 12, 2026 (public holiday); closes at 6:00 p.m. on the final day
Venue: Event Hall, Main Building 6F, Isetan Shinjuku
Listed brands, shops, and sales areas: 71 entries on the official participant list, including 47 brands on Main Building 6F and 12 brands and shops in the Men’s Building (see the 2026 brand map here)

The theme was “Instinct” in 2024, “Travel” in 2025, and now “Cinema” in 2026. Looking at this progression, Salopa seems to have evolved from an event gathering brands and limited editions into a place that proposes ways to choose fragrance, experience it, and make it part of your own story. The 2026 “Fragrance Cinema” concept likens the development of top, middle, and base notes to a film’s unfolding structure, inviting us to consider the time and narrative contained in a single bottle of perfume.

Highlights of 2026

• The Salon du Parfum Film Festival: Self-guided sampling focused on fragrance storytelling, along with fragrance awards selected by the ISETAN BEAUTY team, including “Best Screenplay” and “Best Newcomer.”
• Limited-time shops: Emerging brands presented in a space reminiscent of a cinema entrance.
• Talk events: Industry guests explore fragrance culture’s past and future. Some require advance reservations.
• Japanese debuts: Three brands: VAPORMUNDUM and New Notes in the Main Building, and TSU LANGE YOR in the Men’s Building.

Cinema is more than a decorative theme. Just as VAPORMUNDUM translates music, emotions, and imaginary worlds into fragrance, and New Notes explores combinations of materials that transcend conventional boundaries, the 2026 brand selection invites us to ask not only “What does it smell like?” but also “What does this fragrance tell us?” Meanwhile, brands carrying long histories, such as Buly, Santa Maria Novella, and Farina 1709, share the venue with fashion houses such as Balenciaga, Bottega Veneta, and Loewe. The appeal this year is not simply novelty: it is the chance to walk through the timeline of perfume history itself.

Despite its name, the Men’s Building is not a place devoted exclusively to fragrances for men. It brings together brands worth comparing for their authorship, materials, and concepts, including ATELIER MATERI, JORUM STUDIO, Neandertal, BORNTOSTANDOUT, and LIQUIDES IMAGINAIRES. Rather than ending your visit after the Main Building’s sixth floor, include it in your itinerary to broaden your encounters. How crowded the Men’s Building will be also depends on conditions on the day.

A Beginner’s Guide to Enjoying Salopa

The most important thing about Salopa is not that it brings together many perfume brands, sells small-size sets for the holiday season, or offers limited editions available only there. Above all, it is that selected sales staff with the strongest skills from each brand gather in one place. Until 2019, before the COVID-related restrictions, the very best service professionals from around Japan, including store chiefs, trainers, and brand founders, assembled at Isetan Shinjuku in Tokyo. Their expertise was such that many perfume lovers were moved not only by the fragrances but also by the service: “I never knew there were ways of enjoying fragrance like this, or a world like this!” If you are lucky, you may even be assisted by one of the handful of salespeople, trainers, or perfumers whom their peers regard as truly outstanding.

That view remains unchanged in 2026. The practical points for enjoying the venue, however, need updating. The Main Building’s sixth-floor event hall does not accept advance product reservations, holds, or telephone orders, including online payment and cash-on-delivery orders; admission numbers may be restricted when crowded. Sold-out information is scheduled to appear on the official X account from October 7. If you know exactly which limited edition you want, go early; if you have not decided, avoid the busiest periods and allow time to talk with staff. These are two different approaches worth distinguishing. 2026 admission and purchasing information

You can check your route using the official Main Building 6F venue map (PDF). Locating the event booth you have booked and the brands you want to visit beforehand will make it easier to navigate. On October 7, each person needs an eligible MI Card in their own name, including family cards. Check the first-day admission conditions, including how application-completion screens or emails are handled if your card has not yet arrived. The sixth-floor talks and the screenings at Shinjuku Piccadilly are in different venues.

In 2026, the event extends beyond Shinjuku’s Main Building 6F to the Men’s Building, other floors, and department stores nationwide. The schedule alone cannot tell you who will be serving customers at each venue. Rather than assuming a familiar person will be there again this year, ask the staff in front of you about the brand’s background or why they recommended a particular scent. I believe encounters that change your idea of perfume can arise from these conversations, not only from famous new releases. It would be a shame simply to race through fragrances as though ticking off a list.

Personally, I think a luxurious and enjoyable approach is to avoid researching individual perfumes, find brands that interest you, think about what kind of perfume you are looking for, and let a salesperson choose for you. The steps below may help you enjoy the event even more. Maybe! Finding a favorite among so many scents is difficult, which is why the sales staff are there. But starting the search together from zero takes time and effort, so some preparation also matters.

Seminars, Visiting Guests, and Experiences (2026)

The pleasure of Salon du Parfum is not limited to trying perfumes. Through the words of creators and people in the perfume industry, you can learn about the culture and work behind a bottle. For 2026, 19 event-booth programs, five brand-booth consultations, and four services have been announced. Some offer time to explore the history of perfume bottles, while others connect fragrance with flowers, chocolate, or music. Planning your day around whose stories you want to hear, and what kind of stories, rather than only what you want to smell, could be rewarding too.

Check Booking Dates First: Registration Differs by Venue and Program

Program to Book	Registration Opens / Booking Method
Main Building 6F, event booth	MI Card members: Saturday, September 19, 10:00 a.m. General registration: Wednesday, September 23 (public holiday), 10:00 a.m. Generally first come, first served. Indult Paris × es koyama uses a lottery.
Main Building 6F, brand booths	Registration opens for everyone on Saturday, September 19, at 10:00 a.m., generally first come, first served. Tom Ford accepts reservations in store and by telephone. Some services require no booking.
Indult Paris × es koyama	Lottery. Apply by Saturday, October 3, at 5:00 p.m.; winners are scheduled to be announced in early October. One application per person. The application procedure differs from ordinary first-come, first-served bookings.

On Wednesday, October 7, admission to the venue itself is restricted to MI Card members. A reservation does not give a nonmember general admission that day. If you book through the member-priority allocation, an eligible card in the participant’s own name or an application-completion email will be checked on the day. Sessions may fill during member-priority registration, leaving no places for general registration.

The online booking service LivePocket requires account registration. Applications are limited to one per person for each event. Be ready to display the application screen on the day; screenshots are not accepted. The instructions ask you to arrive at least five minutes before the start and state that your reservation will be automatically canceled if you arrive more than ten minutes after the start. All times below are Japan time, and prices include tax. Program details and registration status may change, so make a final check of the official event information and the booking page for each program immediately before applying. (Checked September 19, 2026.)

The reservations discussed here are reservations to participate in events. They are separate from advance reservations, holds, or telephone orders for products sold in the Main Building 6F event hall. For purchasing procedures, consult the official first-day admission and sales information.

19 Event-Booth Programs: Meet Visiting Guests and Explore Fragrance Culture

All take place at the event booth in the Main Building 6F event hall, Isetan Shinjuku. The table is ordered by the first session date, and every date and time is listed for programs held more than once. Whether you choose your visit date first or plan around a creator who interests you, start here to get a sense of your day. Durations are approximate; capacities are per session.

Show dates, fees, and capacity for 19 programs

Date, Time, and Program	What to Expect / Participation Conditions
Wed, October 7, 11:00 a.m. Sat, October 10, 6:30 p.m. HATENKO: Ikebana Workshop	With perfumer Atsushi Shimizu and ikebana artist Momoha. Rather than stopping at smelling perfume, this experience invites you to handle flowers and express something with your own hands. Approx. 60 minutes / 12 participants / ¥8,800. Take home a Pocket Discovery Set (five 2.5 ml fragrances) and the ikebana you create.
Wed, October 7, 1:00 p.m. and 3:00 p.m. Fri, October 9, 12:30 p.m. and 6:00 p.m. Jo Malone London: Fragrance Consultation	A small-group session with an Education Executive, covering the brand and the basics of choosing fragrance. It may also be an opportunity to reconsider the fragrances you already own. Approx. 45 minutes / 6 participants / free. Includes two 1.5 ml cologne samples; fragrances cannot be chosen.
Wed, October 7, 4:30 p.m. nowas: Talk by a Nippon Kodo Perfumer	A Nippon Kodo perfumer takes the stage. Moving between incense and perfume, this promises an introduction to Japan’s fragrance culture. Approx. 45 minutes / 24 participants / free.
Wed, October 7, 6:00 p.m. Indult Paris × es koyama: A Conversation on Fragrance and Taste	With Kim Charles and pâtissier Susumu Koyama. A program that considers perfume and chocolate as two forms of creation. Approx. 60 minutes / 24 participants / ¥1,100 / lottery. Includes one My Ju-Ju chocolate, not available for sale. Lottery applications close Saturday, October 3, at 5:00 p.m.
Thu, October 8, 11:00 a.m. P.Seven Tea Perfume × Fukujuen CHA Research Center	A program on Taiwanese and Japanese tea. Tea lovers may enjoy comparing the fragrance of tea as a drink with fragrance worn on the body. Approx. 40 minutes / 18 participants / ¥1,500. Includes 3 ml of Gyokuro × Biluochun Tea Perfume eau de parfum and five 2 g gyokuro tea bags.
Thu, October 8, 1:30 p.m. çanoma: Unveiling “20-30” and “23-16”	With director Yuta Watanabe and perfumer Jean-Michel Duriez. Beyond trying the finished perfumes, this session lets you trace the creative process through the pair’s exchanges. Approx. 40 minutes / 24 participants / free.
Thu, October 8, 3:00 p.m. Sun, October 11, 11:00 a.m. Takasago International Corporation: Perfume Bottles and History	An exploration of history through perfume’s containers. Pairing it with the perfume-bottle exhibition at another venue may change how you view the displays. Approx. 40 minutes / 24 participants / free. The official information does not name the speaker.
Thu, October 8, 4:30 p.m. PESADE: Visiting Founder Talk	Founder Mok Young-kyo and Mina Fujii appear; Fujii also provides Japanese–Korean interpretation. For those who want to hear directly from the person behind the brand. Approx. 40 minutes / 24 participants / free.
Thu, October 8, 6:00 p.m. Fri, October 9, 11:00 a.m. and 2:00 p.m. Oita Fragrance Museum: Collection Pieces and Fragrance Stories	A museum perspective, somewhat different from that of a sales floor. An opportunity to see perfume not only as something to use, but as a culture to preserve and pass on. Approx. 45 minutes / 24 participants. No participation fee is stated on the official page; check when applying.
Fri, October 9, 4:30 p.m. Mon, October 12 (public holiday), 11:30 a.m. and 1:00 p.m. nowas: Original Fragrance Sachet Workshop	Combine fragrances yourself and turn them into a portable scented sachet. Approx. 45 minutes / 12 participants / qualifying purchase required. Eligible customers must purchase at least one nowas item during the event, or at least ¥13,200 in Nippon Kodo products from the Main Building 7F kimono department. Bring the qualifying receipt on the day.
Sat, October 10, 11:00 a.m. Farina: Louise Farina, Ninth Generation	Farina personally introduces six new fragrances. A session to approach through the connection between classics and new work, asking how a house with such a long history is evolving today. Approx. 45 minutes / 24 participants / free.
Sat, October 10, 12:30 p.m. La Nuit Parfum × VAPORMUNDUM: Joschka Klee	The owner-perfumer of the brand making its Japanese debut speaks, joined by Reina Saijo and Mitsuhiro Ebihara. Compare the same creator’s expression across two brands. Approx. 40 minutes / 24 participants / free. Purchasers of specified products can receive an autograph and have a photograph taken; see the note below.
Sat, October 10, 2:00 p.m. Takasago International Corporation: The Profession of Perfumer	For those interested in the work of creating fragrances itself: time to learn about the profession behind the bottle. Approx. 40 minutes / 24 participants / free. The official information does not name the speaker.
Sat, October 10, 3:30 p.m. Bottega Veneta Beauty: Special Seminar	A fragrance specialist introduces the new ALTA collection and three special sets. For those who would like to explore the connection between fashion and fragrance. Approx. 40 minutes / 24 participants / free.
Sat, October 10, 5:00 p.m. The French and Perfume: Nicolas Sestier	A talk by the deputy head of the Trade and Investment Department of the French Embassy in Japan. Comparing France with Japan may reveal something about our everyday relationship with perfume. Approx. 60 minutes / 24 participants / free.
Sun, October 11, 12:30 p.m. La Nuit Parfum: Fabio Luisi	With conductor and perfume creator Fabio Luisi and Mitsuhiro Ebihara. The new works Gurre-Lieder and The Book with Seven Seals provide a starting point for moving between music and fragrance. Approx. 40 minutes / 24 participants / free. Those purchasing at least one fragrance from the brand at the venue are eligible for an autograph.
Sun, October 11, 2:00 p.m. Caron: Silver-Screen Stars and Great Perfumes	Fragrance navigator SHUN speaks. An ideal subject for anyone wishing to approach a historic house through this year’s cinema theme. Approx. 60 minutes / 24 participants / free. Includes a 2 ml eau de parfum sample; the fragrance cannot be chosen.
Sun, October 11, 3:30 p.m. Shoyeido: Incense Blender Teiji Fujimoto	A session with a specialist in creating incense. A program that sparks interest in the respective practices of perfume composition and incense blending. Approx. 60 minutes / 24 participants / free.
Sun, October 11, 5:00 p.m. Liberta Perfume × DAYLILY: Fragrances Traveling Through Taiwan	Perfumer Yamane and DAYLILY founder Moe speak. A session to savor “Daylily, Taipei” and “Jasmine Tea, Huatan Township” while imagining travel destinations. Approx. 60 minutes / 24 participants / free.

Note: Joschka Klee’s autograph and photo opportunity is available to those who purchase at least one La Nuit Parfum Transfigured Night or Symphonie Fantastique fragrance, or a VAPORMUNDUM fragrance, at the event venue. The conditions for attending the talk and for these purchaser services are separate, so take care not to confuse them.
To book or enter the lottery for each session, go to the relevant program in the official event information.

In cinema terms, perhaps this is like not only watching a film but also listening to its director and creators. You could try a fragrance that interests you before hearing the talk, or do it the other way around. But if you pack your schedule too tightly, you will lose the time to explore scents slowly. Personally, I would choose one talk I really want to hear, then browse the sales floor before and after it.

Five Consultations: If You Are Unsure on Your Own, Start by Putting It into Words

When you do not know what to choose, try making the consultation itself your purpose. It is fine to say that you do not know which fragrance materials you like. Think about when you want to wear it, your usual clothes, and whether you want a change of mood or a sense of calm. Bringing along the thoughts you developed using the beginner’s guide above will give the conversation a starting point. The venue is the Main Building 6F event hall.

Show dates for five consultations

Consultant / Dates and Times	Content, Duration, and Booking
MAHO Wed, October 7; Fri, October 9; Sat, October 10 11:00 a.m., 2:00 p.m., 4:00 p.m., and 5:30 p.m. each day	For those seeking advice across brands. Approx. 45 minutes / 1 participant per session / free. Booking opens September 19 at 10:00 a.m. Meet in front of the Gift Collection Corner inside the venue at least five minutes beforehand.
Isetan Shinjuku Fragrance Sales Specialist Thu, October 8; Sat, October 10; Sun, October 11 11:00 a.m., 1:00 p.m., 2:00 p.m., 3:00 p.m., 4:00 p.m., and 6:00 p.m. each day	Cross-brand fragrance selection with a qualified Isetan staff member. Approx. 40 minutes / 1 participant per session, with up to 1 accompanying person / free. Booking opens September 19 at 10:00 a.m. Meet in front of the Gift Collection Corner at least five minutes beforehand.
Van Cleef & Arpels: Misao Arakawa Fri, October 9; Sun, October 11 1:00 p.m., 2:00 p.m., 3:00 p.m., and 4:00 p.m. each day	For those wishing to take their time finding a bottle from this brand. Approx. 30 minutes / 1 participant per session / free. Booking opens September 19 at 10:00 a.m. Held at the brand booth.
Tom Ford Beauty Wed, October 7–Sun, October 11 10:30 a.m., noon, 3:00 p.m., 4:30 p.m., and 6:30 p.m. each day No 6:30 p.m. session on Mon, October 12 (public holiday)	Advice on Signature and Private Blend fragrances. Approx. 30 minutes / 1 participant per session. No fee is stated on the official page. Book in store or by telephone from September 19 at 10:00 a.m. (03-3355-8822). Held at the brand booth.
Parfum Satori: Tea-Jar Perfume Sat, October 10; Sun, October 11 11:00 a.m. and 11:30 a.m. each day	Explore perfume with a dedicated staff member, including its tea-jar vessel. Approx. 20 minutes / 1 party per session, with up to 1 companion. No fee is stated on the official page. Booking opens September 19 at 10:00 a.m. Held at the brand booth. Includes a tea-jar-shaped blotter bookmark and booklet.

Except for Tom Ford, which accepts in-store and telephone reservations, application links can be found under Brand Booth Consultations in the official information. The same October 7 admission conditions apply to these programs.

Four Services: Enjoying What Comes After Choosing a Fragrance

Buly, participating in the Main Building for the first time, welcomes a calligraphy artist from Paris. Guerlain and Santa Maria Novella also offer opportunities to engrave purchased perfumes. Choosing a fragrance and personalizing it for a recipient or for yourself could become part of the pleasure. ÉDIT, meanwhile, pairs perfume with cocktails: a detour on the sales floor offering a slightly different angle on scent.

Show details of the bar, engraving, and calligraphy

Service / Dates and Times	Conditions and Booking
ÉDIT: Special Bar Wed, October 7–Sun, October 11 1:00 p.m., 1:45 p.m., 2:30 p.m., 3:15 p.m., 4:00 p.m., 4:45 p.m., 5:30 p.m., and 6:15 p.m. On Mon, October 12 (public holiday), sessions run only through 4:45 p.m.	Experience cocktails paired with perfumes at the brand’s Main Building 6F booth. Approx. 45 minutes / 3 participants per session / reservations apply. There is no participation fee for the seat, but drinks are charged separately. Check the official conditions and booking page. First-come, first-served booking opens September 19 at 10:00 a.m. for MI Card members and September 23 at 10:00 a.m. for the general public. Reservations close October 3 at 5:00 p.m.
Buly: Visiting Calligrapher Wed, October 7–Mon, October 12 (public holiday) Noon–3:00 p.m. and 4:00–7:00 p.m. Until 5:00 p.m. on the final day	Calligraphy on a special postcard. Approx. 20 minutes / no reservation required. Requests are accepted during the stated hours. Fees and purchase conditions are not specified on the event page; ask a staff member before using the service.
Guerlain: Calligraphy / Engraving Wed, October 7–Mon, October 12 (public holiday) 11:00 a.m.–6:00 p.m. Until 5:00 p.m. on the final day	For customers who purchase a L’Art & La Matière fragrance at the venue. Engraving can include a name, message, or motif. Approx. 10–15 minutes / no reservation required.
Santa Maria Novella: Engraving Wed, October 7–Mon, October 12 (public holiday) 10:00 a.m.–8:00 p.m. (last requests at 7:00 p.m.) Requests accepted until 5:00 p.m. on the final day	For eau de parfum and eau de cologne purchased in the Main Building 6F event hall during the event. A service engraving a name or anniversary date on the bottle. Approx. 15 minutes / no reservation required.

All four services above are held at the respective brand booths in the Main Building 6F event hall. Even where no reservation is needed, there may be a wait during busy periods, and staff attendance hours or other details may change. Check eligible products and same-day availability in the official service information and at the sales counter.

The Salon du Parfum Film Festival is a self-guided sampling program that invites you to enjoy fragrances as though they were films. The ISETAN BEAUTY team selects awards such as “Best Screenplay,” focusing on narrative qualities. It is not described as a ranking determined by visitor votes. Step back a little from the question of popularity and consider what kind of story a fragrance brings to mind. As an entry point for trying scents across brand boundaries, it feels particularly suited to this year’s theme.

Experiences like these offer discoveries that differ from simply reading product names or lists of fragrance notes. This year, too, I hope for occasions that leave us wanting to hear more, perhaps even thinking, “Couldn’t they rent a hall at another venue for this?” Details of the film festival and the overall venue program are also available in the official 2026 Shinjuku Main Building information.

Featured Products for 2026: Twelve Ways In, Chosen by a Cinematic Mood

“What should I go and smell this year?” When brand names alone do not help you decide, planning around a creation’s inspiration can be interesting. Cinema snacks, fresh interpretations of classics, memories of journeys, and creators you do not yet know: here are twelve entry points selected from the official announcements, to explore alongside the Fragrance Cinema Guide. This is the site’s selection of intriguing stories, not a ranking.

“Special products” and “advance-release products” are separate categories. We do not treat every officially designated special product as venue-exclusive, or every advance release as something available only on this occasion. The information below comes from materials released on September 16, 2026, and checked on September 17; prices include tax. Products with an Isetan Shinjuku release date of October 7 go on sale on the special invitation day for members. General admission begins October 8. Check each product’s release date, sales location, and stock separately.

Wear the Atmosphere of a Cinema: Sweet Fragrances Can Have Different Scripts

① KOHSHI: Kilesa about to pop Eau de Parfum
Special product / 50 ml, ¥18,700 / Isetan Shinjuku release: October 7

A creation centered on popcorn. Beyond sweetness, I would like to discover the roles played by toasted facets and spices. Before we imagine a character in a film, might it take us into the cinema itself? It seems an accessible starting point for considering this year’s “Fragrance Cinema” theme. Go to the KOHSHI brand introduction →

② THÉOBROMA PARFUMS: Théobroma Eau de Parfum Discovery Set, Kanpanyon du Shinema
Special product / five 10 ml fragrances, ¥17,600 / ISETAN BEAUTY online release: October 7

A set exploring five subjects: churros, cookies, marshmallows, vanilla shakes, and salted-caramel popcorn. Even within appetizing scents, are you drawn to baked treats or cold drinks? This could help you understand your preferences for sweet fragrances in finer detail. It is listed in the official PDF as a special product offered online, so do not confuse it with products on Main Building 6F. Go to the Théobroma brand introduction →

Timeless Classics: “Long-Established” Is Not the Same as “Unchanging”

③ CARON: Pour Un Homme de CARON Parfum
Special product / 75 ml, ¥25,300 / Isetan Shinjuku release: October 7

This is a candidate I would particularly like those familiar with Pour Un Homme to rediscover as a parfum rather than an eau de toilette. Taking the combination of lavender and vanilla as a guide, compare what it inherits from the original with its new expressions. You can enjoy it like another version of a classic film. Go to the Caron brand introduction →

④ FLORIS: FL Eau de Parfum, Malmaison Encore
Special product / 100 ml, ¥44,000 / Isetan Shinjuku release: October 7

For anyone looking for a floral fragrance who does not want to stop at rose or jasmine: this creation centers on carnation. Paying attention to the boundary between flowers and spices may expand your map of florals a little. Precisely because the venue has so many newcomers, it is worth giving yourself a reason to visit a long-established house’s booth. Go to the Floris brand introduction →

⑤ Farina: Farina Serie Extrait de Cologne Discovery Set
Advance release / six 6 ml fragrances, ¥22,000 / Isetan Shinjuku advance release: October 7; nationwide release: October 13

A set offering six fragrances through which to explore the next chapter of a brand central to eau de cologne’s history. A traditional name may bring a single signature creation to mind, but this is an opportunity to compare a series side by side. You might enjoy asking not only which fragrance you like best, but also what the six works share. Go to the Farina brand introduction →

Meet New Faces: Enter the World of the Creations Before Learning the Names

⑥ VAPORMUNDUM: Aura / Electri / Deserta / Serpent Sets
Advance releases / 50 ml each, ¥44,000 each / Isetan Shinjuku advance release: October 7; nationwide release: October 13

Four sets arrive from this brand making its Japanese debut. Nights filled with music, deserts, and rose gardens: the range of subjects itself invites curiosity. Rather than choosing a bottle simply because the brand is new to Japan, first explore the differences among the four works and discover which scene draws you in. Go to the VAPORMUNDUM brand introduction →

⑦ New Notes: Cocktail Maracuja
Advance release / 50 ml, ¥36,300 / Isetan Shinjuku advance release: October 7; nationwide release planned around November

Another Japanese debut. This creation likens fruits and spices to a cocktail, offering a different entry into sweet fragrance from the cinema snacks above. Is it the resemblance to food that you enjoy, or the experience of wearing it as perfume? It is a candidate worth considering separately on blotter and skin. The nationwide release does not yet have a confirmed date; it is planned for around November. Go to the New Notes brand introduction →

⑧ Maison IRFĒ: Saffron Leather Eau de Parfum, 10 ml
Advance release / 10 ml, ¥11,000 / Isetan Shinjuku advance release: October 7; nationwide release: December 1

A candidate if you choose fragrance through the person you want to play or the clothes you want to wear. The small 10 ml size adds a way to live with the fragrance while relating its character to your own everyday life. Rather than considering only its glamour at the venue, imagine the occasions on which you would wear it with your usual clothes; your choice will become more concrete. Go to the Maison IRFĒ brand introduction →

Travel, Memory, and Music: Fragrances Whose Stories Continue Beyond the Bottle

⑨ ELLA K: Precious Discovery Set, SDP Edition
Special product / ten 2 ml fragrances plus 7.5 ml of Musc K, ¥26,400 / Isetan Shinjuku release: October 9

If you cannot settle on one journey, start with little scents, a little at a time. This set lets you compare ten fragrances before finding a favorite, and includes a Musc K travel spray. The scenes that come to mind may change depending on whether you learn the destination’s name before smelling it or try it without looking. Note when planning your visit that it is not released on the opening day, October 7. Go to the ELLA K brand introduction →

⑩ çanoma: Eau de Parfum 20-30 Kagaribi
Advance release / 30 ml, ¥16,500 / Isetan Shinjuku advance release: October 7; nationwide release: November 1

Rather than assuming from the title alone that it smells of smoke, approach it as a creation inspired by Yakusugi cedar. The gap between expectations prompted by a familiar word and the landscape the fragrance actually evokes is part of the interest. Existing çanoma users can also compare it with their own fragrances to see where the brand’s expression has expanded. Go to the çanoma brand introduction →

⑪ P.Seven Tea Perfume: Hojicha × Oolong Tea Perfume Eau de Parfum
Advance release / 66 ml, ¥24,200 / Isetan Shinjuku advance release: October 7; nationwide release: November 25

A creation inspired by Japanese hojicha and Taiwanese oolong tea. It offers an entry point from the broad category of tea perfumes into differences in tea leaves and roasting. Precisely because we carry memories of these familiar drinks, the same fragrance may recall different shops or places for different people. Go to the P.Seven brand introduction →

⑫ La Nuit Parfum: Discovery Collection 2021–2025
Special product / five 5 ml fragrances, ¥15,555 / Isetan Shinjuku release: October 7

The fifth-anniversary set contains Scarbo, Vers la Flamme, Piano Concerto No. 3, Chaconne, and La Valse. You do not need to know music well: let the fragrance lead you to listen to the piece. Encounter it as perfume at the venue, then return to it at home alongside the music. It is a way of appreciating the works that does not end with your day at Salopa. Go to the La Nuit brand introduction →

The selection here is only part of the full range. To check other sizes, other fragrances, and planned nationwide releases after the event, see the official special-products list (PDF, 5 pages) and the official advance-release list (PDF, 17 pages). With advance releases, another option is not to force a decision during the event but to try them again after the nationwide launch.

Salon du Parfum Around Town: Taking Fragrance Stories into Shinjuku

Follow the continuation of a fragrance story that caught your attention at the venue into the city. This year, the experience extends to a perfume-bottle exhibition, a book fair, and cinema screenings. Adding time to look at bottles or listen to creators’ ideas alongside choosing fragrance may change the impression your day leaves.

Read the Background to Fragrance Through Bottles and Books

Program and Venue	Dates and Participation
Takasago Collection®: Exhibition of Masterpiece Perfume Bottles THE ROOM 2, Isetan Kaikan 2F 3-15-17 Shinjuku, Shinjuku-ku	Wednesday, October 7–Monday, October 12 (public holiday), 10:00 a.m.–8:00 p.m.; closes at 6:00 p.m. on the final day. Registration with the Mitsukoshi Isetan app and presentation of a coupon at the venue are required. Up to one companion is allowed. Admission may be restricted when crowded.
Book Fair on Fiction and Fragrance BOOK SALON, Kinokuniya Shinjuku Main Store 2F 3-17-7 Shinjuku, Shinjuku-ku	Sunday, October 4–Saturday, October 31, 10:00 a.m.–9:00 p.m. Features books about fragrance and a collaboration corner with Miller Harris.

The bottle exhibition by Takasago (in Japanese) directs attention to the vessels that hold fragrance through twentieth-century perfume bottles. The book fair runs longer than the Main Building 6F event, so visitors with limited time on the day can return separately. Official information on Salon du Parfum Around Town

Henry Jacques and Kurkdjian on the Cinema Screen

You can experience this year’s “Fragrance Cinema” theme in an actual cinema too. Both are free, reservation-only screenings on the twelfth floor of Shinjuku Piccadilly. Their venue and reservation deadlines differ from those of the Main Building 6F talks.

Screening and Date/Time	Duration, Capacity, and Booking
Henry Jacques Sophie Delas, manager of the Paris Avenue Montaigne flagship, visits Japan to introduce special films about the brand. Wednesday, October 7, 4:30 p.m. / 6:00 p.m.	Approx. 60 minutes per session (film approx. 10 minutes), 30 participants Booking period Saturday, September 19, 10:00 a.m.–Saturday, October 3, 5:00 p.m. Apply through LivePocket (account registration required)
Maison Francis Kurkdjian Documentary: ICON(S): Maison Francis Kurkdjian — The Alchemy of the Senses Friday, October 9, 11:00 a.m. / 3:00 p.m. / 7:00 p.m.	Approx. 90 minutes per session (film approx. 70 minutes), 15 parties. Up to one companion allowed. Booking period Saturday, September 19, 10:00 a.m.–Tuesday, October 6, noon Apply using the booking link in the official information (Mitsukoshi Isetan app registration required)

The Francis Kurkdjian (in Japanese) film uses Baccarat Rouge 540 as a starting point to examine connections between perfumery and creativity in other fields. Whether seen before or after trying the fragrance, it may broaden the way you experience it. The application links for both screenings are now live. Henry Jacques takes bookings through LivePocket, while Maison Francis Kurkdjian uses Mitsukoshi Isetan’s reservation service. Check screening details and booking information

Screening check-in is at the special counter on Shinjuku Piccadilly’s second floor, not the twelfth floor (3-15-15 Shinjuku, Shinjuku-ku). Check-in opens approximately 30 minutes before each session. Stairs must be used from the eleventh to the twelfth floor; there is no elevator for this section. Strollers and large bags cannot be stored. Arriving ten minutes or more after your reserved time will be treated as a cancellation, so allow ample travel time. All times are Japan time.

Join Online Too: The Dates and Selection Are Not the Same as at the Venue

Even if you cannot travel to Shinjuku, some Salopa products are available through ISETAN BEAUTY online. However, not everything at the venue is offered online under the same conditions. Are you replenishing a fragrance you have already tried, or exploring a new brand through a small-size set? Deciding why you are shopping before browsing can make the online options easier to use.

Item	2026 Information
Preorders	From Thursday, October 1, at 10:00 a.m. Some products excluded.
Sales launch	From Wednesday, October 7, at 10:00 a.m.
Online event period	Wednesday, October 7–Thursday, December 31. Sales periods vary by product and brand.
Brands with shorter sales periods	Balenciaga Beauty and Bottega Veneta Beauty: Wednesday, October 7–Monday, October 12 (public holiday)
Brands listed under NEW OPEN	HATENKO, Balenciaga Beauty, Bottega Veneta Beauty, and L’Artisan Parfumeur

Alongside the cinema-inspired Théobroma set introduced above, online special products include 5W1H’s Mineral Collection: Mineral Collecting Vol. 3 (five 10 ml fragrances, ¥16,500) and ELLA K’s Myrrhe K Parfum Travel Spray (7.5 ml, ¥8,250). The official materials give October 7 as the online release date for each. Check the individual product pages to see whether they qualify for preorders and for their actual sales status.

An event running through the end of December does not mean that every product will remain available until then. Distinguish between brands offered for a limited period, sets available in limited quantities, and products whose online and in-store release dates differ. Official online information and product pages.

Purchase and Participation Gifts: Check the Conditions and Choose Only What You Need

Conditions differ between a single transaction and cumulative purchases during the period, and between card payment and presenting the app. Once you have decided which fragrance you want, simply check the relevant offers. All amounts include tax; limited-quantity gifts end when supplies run out.

Show card, app, Parfun, and LINE benefits

The applicable period is Wednesday, October 7–Monday, October 12 (public holiday), at the Main Building 6F event hall, Isetan Shinjuku.

Eligibility and Conditions	Gift and Number Available, First Come, First Served
Newly join MI Card Plus during the event and spend at least ¥8,800 / ¥17,600 in a single transaction at the venue	¥500 venue shopping voucher (100 people) / ¥1,000 voucher (50 people). Usable from the same day; collect at each shop.
Cumulative purchases of at least ¥33,000 paid with an MI Card, plus presentation of a Mitsukoshi Isetan app coupon	Kilesa Incense Paper about to pop, 45 sheets (200 people)
Cumulative purchases of at least ¥66,000 paid with an MI Card, plus presentation of a Mitsukoshi Isetan app coupon	Kilesa Hand Wash afterfizzing, 300 ml (200 people)
Present a Mitsukoshi Isetan app coupon and your Parfun My Page	Ballpoint pen with atomizer (2,000 people). No purchase amount is specified in the official conditions.
Purchase at least one item at the venue and present the official ISETAN BEAUTY LINE coupon	Original sponge puff (500 people)

New-member gifts and existing-member offers have separate conditions. Meeting a higher spending threshold does not necessarily mean you can receive every gift cumulatively. App coupons are scheduled to be distributed from Sunday, October 4; check the coupons and on-site information for collection conditions and locations.

Official list of purchase and participation gifts

Show two-venue and brand-specific benefits

Multi-location shopping gift: Receive one sticker for a single transaction of at least ¥16,500 at an eligible location. The first 150 people to collect stickers from two different locations receive a 30 ml John Masters Organics body mist; the fragrance cannot be chosen. Keep your stickers and purchase receipts.

• Main Building 6F event hall: Wednesday, October 7–Monday, October 12 (public holiday), until 6:00 p.m. on the final day
• Men’s Building 1F Promotion / Cosmetics: Wednesday, October 7–Tuesday, October 13; fragrance products qualify
• Main Building 1F, The Stage, Henry Jacques: Wednesday, October 7–Tuesday, October 13

Collect gifts at the designated location on Main Building 6F or Men’s Building 1F. The Men’s Building event continues after the sixth-floor event has ended.

Examples of brand-specific gifts: VAPORMUNDUM offers a 2 ml sample with a product purchase (50 in-store recipients; fragrance cannot be chosen); OSAJI offers a fragrance charm with the purchase of at least one eau de parfum (100 in-store recipients and 20 online); Buly offers a 10 ml Eau Triple sample for completing a fragrance questionnaire (requests accepted daily from 10:00 a.m. to noon; 30 people). Distinguish offers requiring a purchase from those requiring participation in an experience.

In-store brand gifts generally run October 7–12. Online, purchases from October 7 at 10:00 a.m. qualify; preorders do not. In-store conditions also exclude reservations and telephone orders, and include restrictions such as no combination with other coupons. Check online eligibility in your shopping cart when ordering. All brand gifts and conditions

Show points and social-media campaigns before and after the event

ISETAN BEAUTY Campaign (September 23–October 20): Shop both online and at eligible stores, spend a combined total of at least ¥11,000, and enter through the app to receive 1,000 limited-validity points. In store, you must present your app membership barcode or pay with an MI Card linked to the app. Preorder products can qualify if they meet the conditions, so this campaign differs from the brand-specific purchase gifts above. Eligible floors are specified for the Shinjuku store; do not assume all purchases in the Main Building 6F event hall qualify, and check before buying. Eligible stores and entry instructions

Social Media Campaign (around noon on October 1–October 12 at 11:59 p.m.): Follow the official X account, @ISETAN_BEAUTY, and quote the designated post with a comment about a Salon du Parfum 2026 item that interests you. One winner drawn by lottery will receive a 50 ml bottle of KOHSHI Kilesa about to pop. Check the designated post and entry terms after the campaign opens. Official social media campaign information

The Fragrance Cinema Guide: What Story Will You Wear Today?

The 2026 theme is “Fragrance Cinema: Wear a Story, Discover Your Many Selves.” Accordingly, this year’s brand map is a guide to discovering brands through stories that interest you, as though choosing a film. Some days you may want to trace history, others to travel somewhere unfamiliar, and others to be a little adventurous. Choose a tab from a section that suits your mood.

The seven sections are this site’s own classification, likening each brand’s background and creative approach to cinema. They do not categorize fragrance families or individual products; use them as entry points into the brands’ stories. The introductions are trailers. If you want to know what happens next, follow the article button to the full explanation. If you already know the brand you want, there is also an index in Japanese syllabary order at the end.

This guide covers the 71 entries, comprising brands, shops, and sales areas, on the official participant list. Alongside the 47 brands in the Main Building 6F event hall and 12 brands and shops in the Men’s Building, it includes 12 entries from other Main Building floors, online, and Isetan Mirror; each tab shows the venue. General admission on Main Building 6F runs October 8–12, with October 7 reserved for the special member invitation day; the Men’s Building runs October 7–13. First-time participation labels follow the official announcements for each venue. “Special products,” “advance releases,” and “events” badges are added only where confirmed in this year’s official information. Also check the notes in each introduction for the locations of products and programs. (Participation information checked September 17, 2026.)

• Premieres →
• Classics →
• Road Movies →
• Documentaries →
• Fashion Films →
• Art Films →
• Short Films →
• Experimental Films →
• Japanese-Order Brand Index →

Brand Index in Japanese Syllabary Order

Select a brand name to open its introduction tab. The 24 entries with article buttons link from their tabs to detailed explanations.

• athletiaMain Building B2F
• Atelier MateriMen’s Building 1F
• Henry JacquesMain Building 1F
• Isetan Beauty CosmeticsMain Building 1F
• ichiMain Building B2F
• Indult ParisMain Building 6F
• VAPORMUNDUMMain Building 6F
• Van Cleef & ArpelsMain Building 6F
• ÉDIT(h)Main Building 6F
• ELLA KMain Building 6F
• ERAMMen’s Building 1F
• OSAJIMain Building 6F
• OrmaieMain Building 6F
• Caswell-MasseyMain Building 6F
• CaronMain Building 6F
• CurionoirMain Building B2F
• Kilian ParisMain Building 6F
• GuerlainMain Building 6F
• KOHSHIMain Building 6F
• 5W1HOnline
• The Merchant of VeniceMain Building 6F
• çanomaMain Building 6F
• Sabé MassonMain Building B2F
• Santa Maria NovellaMain Building 6F
• CHAMBRE52Main Building 6F
• Jo Malone LondonMain Building 6F
• ShoyeidoMain Building 7F
• Jorum StudioMen’s Building 1F
• SINN PURETÉMain Building 6F
• sous le manteauMain Building 6F
• Serge LutensMain Building 6F
• Scent of York.Main Building B2F
• SOORIsetan Mirror
• TSU LANGE YORMen’s Building 1F
• Théobroma ParfumsMen’s Building 1F
• Tobba ParfumsMain Building 6F
• Tom Ford BeautyMain Building 6F
• 19-69Men’s Building 1F
• nowasMain Building 6F
• Nippon KodoMain Building 7F
• New NotesMain Building 6F
• NeandertalMen’s Building 1F
• Nose ShopMen’s Building 1F
• NOTES DE BAS DE PAJEMain Building 6F
• VyraoMen’s Building 1F
• BAUMMain Building 6F
• HATENKOMain Building 6F
• Perfumer HMain Building 6F
• Parfum SatoriMain Building 6F
• Balenciaga BeautyMain Building 6F
• P.Seven Tea PerfumeMain Building 6F
• PigmentariumMain Building 6F
• BulyMain Building 6F
• FUMparFUMMain Building 6F
• FarinaMain Building 6F
• Boadicea the VictoriousMain Building 6F
• FlorisMain Building 6F
• pesadeMain Building 6F
• BORNTOSTANDOUTMen’s Building 1F
• Bottega Veneta BeautyMain Building 6F
• Miller HarrisMain Building 6F
• Maison IRFĒMain Building 6F
• Memo ParisMain Building 6F
• La Nuit ParfumMain Building 6F
• Laboratorio OlfattivoMain Building 6F
• L’Artisan ParfumeurMain Building 6F
• Liquides ImaginairesMen’s Building 1F
• Liberta PerfumeMain Building 6F
• LOAIsetan Mirror
• Loewe PerfumesMain Building 6F
• What We Do Is SecretMen’s Building 1F

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LCP's Unofficial Booklet for Enjoying Salon du Parfum More

At Salopa there are so many brands to see and scents to try that it is easy to lose track of what you have sampled or find yourself unable to return to a fragrance that interested you. LCP has therefore created an unofficial printable tool that lets you take home records of the scents you tried together with their blotters.

LCP SCENT LOG

LCP SCENT LOG is a fragrance record sheet designed to be printed in A4 landscape and folded down the middle for carrying at A5 size. The first page gathers pointers for navigating the venue and tips for testing perfumes well. Subsequent pages contain narrow record slips that can be placed in OPP bags alongside blotters. There are ten slips per page, enough for 50 fragrances in total.

• Beginner edition: Select a fragrance family and easily record whether you like it, are curious about it, or feel it is not for you.
• Enthusiast edition: Write freely about the fragrance family, your first impression, and your later impression.

Print settings: A4 landscape, single-sided, no scaling (100%). Cut out the record slips you need along the dotted lines and use each in an OPP bag with one blotter.

This booklet is an unofficial tool independently produced by LCP. It was not created or supervised by Mitsukoshi Isetan or the participating brands. For the latest event information and reservations, check the registration schedule and application links in this article and the official information.