The story begins with Synarome, a fragrance manufacturing company founded in 1926 by Hubert Fraysse, the brother of perfumer André Fraysse, who created Lanvin’s Arpège. The company still exists today. One of Hubert’s first undertakings was to introduce Ambrarome to the perfume industry as a substitute for ambergris (in Japanese).
A synthetic fragrance material with a powerful amber note, it is used especially in amber (in Japanese) and chypre (in Japanese) perfumes, and smells warm, animalic, and leathery. It also has an ambergris-like scent and is more animalic than labdanum (in Japanese).
What Does It Smell Like in Perfume?
Ambrarome is an ambergris-style specialty that Synarome introduced in 1926 as an alternative to natural ambergris. Centered on warm, powerful amber, it combines a salty quality reminiscent of the sea and minerals with balsamic sweetness and subtle animalic nuances, adding a deep, lingering character to amber and chypre compositions. Chemically, it is classified as ethyl esters of labdanum extract. It is a processed material of natural origin, rather than either a pure single molecule or natural ambergris.
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