A. This topic sparks debate everywhere. Some say, “Just wear the fragrance you like. There is no good or bad in that.” Others say, “I cannot feel any love in that brand’s perfumes. The scents are not interesting, either. That other brand, on the other hand, is wonderful.” This is surely a debate that arises in other arts, not just perfume.
Personally, I think both views are right, and both are wrong. That is because everyone approaches perfume with a different purpose. This varies not only among those who wear perfume, but also among creators and manufacturers.
Here, I would like to introduce what the perfumers who create fragrances, and people in the perfume industry, have said.
What matters is that they are not speaking only to customers: they also regard perfume as art, and offer these statements as recommendations to manufacturers and brands. Precisely because they are deeply immersed in the industry, they know the circumstances in which perfumes are born. I think this may be what prompted the rise of niche fragrance (in Japanese).
Other debates, such as whether perfume is art, are a subject for another occasion.
A good perfume gives us a “shock.” At the first encounter there is a sensory shock that stirs our mood, followed by a psychological shock that is all the more enduring because, as evaporation slows, the perfume gradually unfolds its form. […]
Edmond Roudnitska (in Japanese)
In other words, an outstanding perfume is not the result of “industrial technology,” but of an aesthetic exploration: combining dozens of fragrant materials with artistic sensibility to create a beautiful, distinctive olfactory form. That beautiful, distinctive form will surely bear the perfumer’s individuality.
Only a perfume that can truly be called a creation can unsettle us and offer the unexpected. It gives customers a reason to question things and abandon their habits. A creative perfume expands customers’ powers of perception.
Jean-Claude Ellena (in Japanese)
What matters is the emotion you feel when you smell that fragrance.
Mathilde Laurent
A beautiful perfume must contain a startling newness, but it must also be easy to understand.
Ralf Schwieger
I believe that a great perfume begins with a great story, long before there is a beautiful harmony of scents.
Kilian Hennessy (in Japanese)
Behind every great perfume, there is a wonderful story.
Michael Edwards
If we can go on forever alternating between disappointment and satisfaction, and still never tire of it, that is precisely what keeps us captivated day after day.
Tania Sanchez
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