Book Information
Title: Coty: The Brand of Visionary
Author: Orla Healy
Publication date: September 15, 2004
Publisher: Assouline
Language: English only
Book Information
From that moment on, the young François Coty resolved to make creating perfume his life’s work, and went on to create perfumes that touched women’s hearts.
From this book
François Coty revolutionized the perfume industry through the use of synthetic fragrance materials. Rather than the artistry of perfume that is so widely celebrated today, his strength lay in commerce, marketing, and sales, areas that tend to be shunned. This book describes how he achieved success and gained influence in the perfume industry.
Eighty percent of the book consists of old advertisements for perfumes and cosmetics that Coty was involved with. Many are from the 1990s to the early 2000s, while there are hardly any photographs from the first half of the twentieth century, which is disappointing. If you enjoy looking at photographs, I recommend taking a look.
Offer women the finest products you possibly can. Put them in perfume bottles that are simple, beautiful, flawless, and in perfect taste. And offer them at a reasonable price. Do that, and you will create a business the likes of which the world has never seen.
François Coty, quoted in Perfume by Jean-Claude Ellena
