言葉・色・人の印象

Can music composed for a brand’s fresh image also change impressions of its perfume? A 2024 study follows how blue, coldness, lightness, and “freshness” do not necessarily move together.

Does a box color that suits a fragrance make people want to buy the perfume? A study using commercial perfumes and experimental boxes distinguishes perceived fit from purchase intention and explores how packaging creates expectations.

A total of 1,119 laypeople each evaluated ten fragrance materials. We explore what a 2025 open dataset reveals about collecting freely chosen descriptions and differences in the stability of pleasantness and intensity.

A study of four odors found small, image-dependent changes in pleasantness, with individual emotional associations influencing the results.

Matching odors increased beverage liking and purchase intentions in an fMRI study, but did not significantly increase expected healthiness.

A study of 92 people found no clear discrimination advantage from naming brown sugar and black pepper, distinguishing changes in impressions from fine odor discrimination.

Material photographs increased wood-odour pleasantness and familiarity, but not intensity. A pleasant smell was not evidence of healthy indoor air.

A 7T MRI study found label-dependent odor impressions and piriform activity patterns for some odorants, without proving separate word and substance pathways.

A small study of women found changes in facial ratings and EEG responses with a body-wash fragrance, while leaving the causes and generalizability open.

Does writing down an odor help you recognize it later? A study of Chinese university students tested when verbal descriptions hinder recognition and when the difference disappears.