言葉・色・人の印象

Fresh and light, but not expected to be almost odorless. A survey in France and the United States helps us explore the smells and colors people associate with naturalness.

If you heard that a scent you liked was “made from natural ingredients,” would you like it even more? Conversely, would your impression of it become less favorable if you heard that it was “made using biocatalysis or biotechnology”?

If someone calls the smell of an apple “fruit,” is that wrong? A study of responses from 2,479 adults in Sweden showed that knowledge about an odor can remain in the words people use even when they cannot name it correctly.

Are the shapes and colors people associate with aromas linked to instrument measurements? This article introduces a study comparing ratings from 68 people with electronic-nose measurements of 10 fragrance materials.

Being able to distinguish body odors is not necessarily the same as learning someone's personality. A study using sweat from 32 men and evaluations by 62 women explores what fragrance adds to interpersonal impressions.

Can an explanation that odors are being simulated change the experience even when a device releases no fragrance? A forest VR experiment with 30 people explores the relationship between expectations and reported olfactory experiences.

Twenty-eight children explored a scented Three Little Pigs exhibition. Their drawings and pointing responses reveal the challenges of combining color, story, and smell.

An experiment in which 24 people adjusted an on-screen color to an achromatic point found small odor-related biases. We distinguish the color settings they selected from how those colors appeared.

How do ratings of your own photograph change after smelling an unpleasant odor? A study explores this through ratings from 31 people and EEG analyses from 28.

When friends talk, the timing of their gestures and movements can naturally become more alike. Does peppermint scent encourage this synchrony? A study asked 25 pairs of friends to perform different conversation tasks in rooms with and without scent.