言葉・色・人の印象

The Science of Scent

Can Fragrance Change How Fresh the Same Voice Sounds?

Women rated one man’s recording at six pitches in a scented room. This study explored fragrance selection, voice impressions, and listeners’ moods using a 10% statistical threshold.
The Science of Scent

Names Can Change Odor Pleasantness Without Visual Imagery

Spoken names changed odor pleasantness in early-blind, late-blind, and sighted participants. The study examines a link between words and smell that does not require visual imagery.
The Science of Scent

Can Fragranced Cosmetics Change Impressions of Personality?

Body odor collected with usual cosmetics smelled more pleasant and attractive, while some personality judgments became more distant from self-ratings.
The Science of Scent

Can a Smell Change Your Impression of the Same Face?

A jasmine scent or an unpleasant odor shifted ratings of the same faces. A one-second gap helped researchers explore carryover into impressions and EEG responses.
The Science of Scent

Does Thinking of Yourself as Swiss Make Chocolate Smell Stronger?

Two experiments examined Swiss identity and chocolate odor judgments, focusing on changes from baseline rather than increased liking.
The Science of Scent

Does a Luxury Brand Name Change How a Perfume Smells?

An experiment with the same perfumes separates luxury branding’s effects on familiarity and pleasantness from feelings, heart rate, and facial responses.
The Science of Scent

How Well Can Words Describe Similarities Between Smells?

A comparison of nine adjectives and free sorting found broadly similar fragrance maps, but important differences for rose, jasmine, and lemon.
The Science of Scent

How Much Do People Agree on the Colors That Suit a Smell?

A 1996 study compared color names and Munsell samples, finding shared odor–color tendencies and some persistence in group averages after about two years.
The Science of Scent

Bergamot High, Birch Tar Low: Matching Smells to Musical Pitch

A study of 20 fragrance materials found shared patterns in odor–pitch matching, alongside a strong effect of the starting tone.