Book Information
Title: COTY: The Man Known as the Emperor of Perfume
Author: Kenro Endo
Publication year: 2013
Publisher: Ribun Shuppan
Book Review
Q. Who was Coty?
A. The man who first started a business aimed at having every woman wear fragrance.
Offer women the finest products you possibly can. Put them in perfume bottles that are simple, beautiful, flawless, and in perfect taste. And offer them at a reasonable price. Do that, and you will create a business the likes of which the world has never seen.
François Coty
Coty was a founding father of modern perfumery, the former boss of Serge Heftler-Louiche, who was CEO of Christian Dior’s perfume division (and the grandfather of Frédéric Malle (in Japanese)), and one of the first people to create perfumes whose scent, bottle, and story all worked together.
This book provides a comprehensive introduction to the perfume bottles and boxes François Coty created with Lalique in the first half of the twentieth century. If you want to see beautiful bottle designs from the past, or have a passion for all things vintage, I urge you to pick up this book.
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