Book Information
Title: The Secret of Chanel No. 5 (Japanese edition)
(Original title: The Secret of Chanel No. 5: The Intimate History of the World’s Most Famous Perfume)
Author: Tilar J. Mazzeo
Publication year: 2011
Publisher: Hara Shobo
The most mysterious and the most human thing is smell. It is about how our bodies harmonize with other people.
Coco Chanel
Book Review
Secrets eventually create legends. The story of Chanel No. 5 is colored by secrets and legends.
From The Secret of Chanel No. 5
A book to make you fall in love with Chanel and No. 5. No, more than that: a book to help you understand the legend and revere it with awe. It reveals, from beginning to end, how the perfume No. 5 is filled with Chanel’s sorrow, joy, and legend. It shows that true legends come with truths that seem too incredible to be real.
Chanel’s perfumes have not, in fact, always been revered. At one time, the marketing strategy took them as far as drugstore shelves. Was that what Chanel herself wanted? What lay in the shadows of her glory? What was the relationship with haute couture? It may be no exaggeration to say that unraveling No. 5 reveals everything about Coco Chanel.
I recommend it not only to Chanel admirers but also to anyone just beginning to fall in love with perfume. I also think it is packed with useful material for sales staff.
If one were to compare Chanel No. 5 to anything, a beautiful “monster” would surely be the most fitting description. That is because this product has a life of its own.
From The Secret of Chanel No. 5
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