言葉・色・人の印象

Two experiments found softer fabric ratings with lemon or lavender than with an animal-like odor. Pleasant fragrance did not significantly outperform no fragrance.

Six cultural groups associated the same odors with colors in partly different ways. Shared within-group patterns did not translate into universal color labels.

Pleasant odors increased attractiveness ratings for recently viewed faces, while perceived age depended on a different interaction with visual facial cues.

Recognizable food pictures were associated with higher sweetness ratings than abstract images, but an inconsistency in trial order limits claims about lasting effects.

Three studies explore how odor labels alter pleasantness, brain responses, sniffing, and some physiological measures, while revealing important differences between experiments.

Professional wine reviews and an experiment with 54 enology students revealed connections between visible color and the words used to describe aromas.

Labeling the same fragrances by source or use altered anterior cingulate responses, without a clear change in reported pleasantness or intensity.

Men who used a spray containing fragrance and antibacterial ingredients were rated as more attractive in silent videos. The experiment examined their self-confidence and the impressions formed by others.

A study selecting nine sensory adjectives for concise fragrance descriptions also found associations between softness and relaxation, and between clarity and uplifting impressions.

Two fragrance-evaluation datasets revealed shared dimensions such as fresh versus warm. Explore their agreement with fragrance wheels and why reference materials can change the arrangement.