Gardenia is called kuchinashi in Japan. It has an intoxicating white-floral scent with a pungent greenness and earthy nuances.
Chanel’s Gardénia, originally composed in 1925 by Ernest Beaux and reformulated into its current version in 2007 by Jacques Polge, was created around gardenia because Chanel’s favorite flower, the camellia, gives off no scent that can be extracted, and gardenia is a similar-looking flower.
What Does It Smell Like in Perfume?
Fresh gardenia flowers have a complex scent formed by many volatile components, including linalool and ocimene. Natural extracts obtained through methods such as enfleurage can capture an aroma close to that of the living flower. The synthetic molecule Methyl Laitone, meanwhile, adds a milky-white, creamy fullness to white-floral scents, including gardenia. This one molecule does not represent the entire scent of gardenia; it is combined with materials that support the flower’s brightness and greenness to create a three-dimensional result.
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