The Founder

Explore SOOR, born in Japan in 2022, through Tsugumi Yokoi’s career and its early development, the HINOKI and YUZU multipurpose fragrances, and woody scent designs connecting haircare and skincare.

Born in 2024 from the collaboration between chocolatier Koji Tsuchiya and fragrance magician Mayumi Nakata, THÉOBROMA PARFUMS connects their paths through confectionery and candles with the “chocolate to wear” expressed in Chocolat orange and Tisane.

From Sasaya around 1705 to the 13th generation, trace Shoyeido’s techniques and succession through Masataka Hata’s factory and lisn, Motoaki Hata’s places for sharing fragrance, and Sasaya, the extra-fine incense that realized Motoaki’s predecessor’s vision.

Trace the history and incense-making of Nippon Kodo, founded in 1942, through the techniques it inherited from Koju and Yujiro Kito, Hana-no-Hana and Oedo-Koh, the blending of powdered and liquid fragrance materials, and craftspeople’s decisions about drying.

Follow the path from Masakazu Shigeta’s kitchen experiments to OSAJI’s founding in 2017: its first floral perfumes, eaux de toilette linking memory through prepositions, home-fragrance blending at kako, and collaborations that turn everyday handwashing into a fragrance experience.

From Yoko Yamafuji’s encounter with sandalwood essential oil to the brand’s 2021 launch, explore image-led composition akin to music, the S’MORE collaboration with Kabuki, the vintages of natural materials, and the design of the original bottles and sprays.

From Ayami Nishiwaki’s reconsideration of richness to the collaboration of Midori Yamada, Motoki Okoshi, Wataru Kumano, and Karimoku, explore BAUM’s founding in 2020, fragrances depicting forest air, wooden-container design, and the addition of three scents to the permanent range in 2026.

ERAM began with interviews with at least 100 people. Follow Kohei Oshima’s reconsideration of preferences through user responses and the layering of Hyakunin Isshu, drawings, and tanka poetry with fragrance, including the collaboration of Shigeo Kishida and Takashi Sato and the winter and rush-grass expression of “29 Betsujin.”

Aíam began with skincare in 2020. Explore MANAMI’s retail years, the brand’s founding with Ryosuke Fujii, the moments of life behind chapter, the scents of chapter65 and chapter37, spherical caps, and the Shanghai store.

From the first concept in 2018 to the brand’s launch in 2020, its expansion into Britain, and the 2025 eaux de parfum. Through Miki Matsuoka’s and Asami Kuramochi’s words, explore the balance of activity and stillness, fragrances portraying three emotions, and the story behind the green upside-down bottles.