The Founder

The Founder

Graff: Fragrances Clothed in the Brilliance of Diamonds

“The finest diamonds are astonishingly rare. These miracles of nature have inspired a lifelong passion to create the most magnificent jewels in the world.” — Laurence Graff, OBE (Officer of the Order of the British Empire)
The Founder

LES SOEURS DE NOÉ: Fragrances of Memory Born from Love, Family Bonds, and the Loss of Loved Ones

“Fragrance is never simply a scent. It is a way of silently revealing who you are, of telling a story differently, and o...
The Founder

JUL ET MAD Paris: A House That Captures a Love Story in Fragrance

“If we had to sum up the essence of our perfumes in one word, it would be ‘Honesty.’ That is because our fragrances are ...
The Founder

KITCHIBE: A Brand Born from a Fragrance Company, Recreating Scenes of Japan

“With sincerity as our foundation, we hone our skills and sensibilities, and through fragrance and flavor bring richness...
The Founder

INDULT PARIS: Grace Granted Only to the Chosen Few

“These were my four masterpieces.”— Francis Kurkdjian (perfumer and founder of Indult Paris)​Basic InformationFounded: 2...
The Founder

UNUM: Perfumes for the Soul, Created by the “Pope’s Tailor”

“Perfume is one of the most complete sensory, mystical and spiritual experiences in our lives. That is why what matters to me is emotion and vibration, not necessarily a pyramid of notes. I entrust my artistic vision to a perfumer, who draws inspiration from my mood boards in the laboratory.” — Filippo Sorcinelli
The Founder

Frassaï: From Argentina to the World, a Philosophy of Slow Perfumery

"Perfume is an experience best savored slowly."(Perfume is an experience to be savored slowly.)— Natalia Outeda, founder...
The Founder

Mangla: Connecting Memories of the Tibetan Plateau to Everyday Life Through Fragrance and Craft

Mangla was born from the memories of founder 多哇德吉, who grew up on the grasslands of Golok in Qinghai. Trace its five wood-centered fragrances, expansion into incense and body care, and approach to traditional craft and nature.
The Founder

HATENKO: Fragrances Connecting Ukiyo-e, Woodworking, and Kaga Yuzen Dyeing

Trace Atsushi Shimizu’s path from commissioned work to Shimizu’s own perfumes, and the background and making of HATENKO, which translates ukiyo-e scenes into scent and brings woodworking and Kaga Yuzen craftsmanship to its bottles.
The Founder

Crazy Jasmine: Recreating the Scent of Freshly Opened Jasmine Flowers

From Yoko Mukaida’s experience growing jasmine while designing tea packaging to bangles, perfumes worn on skin, and a separate company in 2026: tracing the reasons for recreating freshly opened jasmine and choosing a single-note approach.