The Founder

From Verónica Peña’s childhood in her grandmother’s garden to a collaboration with two designers and perfumer Rodrigo Flores-Roux: the origins of Xinú, its botanical fragrances and its reusable objects.

A woody hotel scent in Barcelona inspired olor. Follow Louise Rogers and Jonathan Robe from kitchen trials to candle making in Derbyshire and packaging that gives scent a colour.

Founded in a Bukchon hanok in 2014, GRANHAND. brings fragrance into everyday life through handwork and storytelling. Follow Junhyuk Jeong’s beginnings and the ideas behind Kyujang and Susie Salmon.

Follow Les Néréides from its 1980 founding in Nice to the return of Patchouli Antique, a mimosa-scented tribute to its first shop, and The Nutcracker in jewelry and perfume.

Follow Première Note from its Paris launch, dated to 2014 in its operator’s official history and Mélanie Leroux’s Cedar Atlas to the 2024 redesign that grouped its perfumes around four winds.

Bruno Truchon Bartès turned the atmosphere of historic buildings into scent. Follow his path from candles to perfume, and see how Rare, Admirabilis and Bôharas evoke a keep, an abbey and a stable through different materials.

Founded in 2021, SIKELIA brings Salvo Scarpaci’s childhood legends into perfume with perfumer Fulvio Ciccolo. Follow the stories behind Atma and Nikos and the ceramic stoppers made in Caltagirone.

Adopt grew out of a fashion accessories shop in Bordeaux. Its story follows the small bottle that makes it easier to switch scents, the work with perfumers, and the capture of iris in bloom in Provence for Tendre Iris.

From teaching and the King’s Road shop to a lasting collaboration with Andreas Kronthaler: the history, construction and symbolism behind Vivienne Westwood and the two eras of Boudoir.

We are always thinking about young people and renewing ourselves.— Jean BousquetFloral blouses, a lily-centred perfume, ...