The Founder

How the match makers of Harima and incense makers of Awaji Island created hibi: the three-and-a-half-year development, material choices and design behind ten minutes of fragrance.

There is not just one MAX&Co. woman. The brand connects with different personalities, and we wanted to reflect that mult...

“If molecules have their own distinctive scents, who can precisely imagine the smell of aldehyde C12 or Iso E Super? Som...

“Tradition is a continuous succession of innovations.”── Shinichirō Nakatsukuri, President and Representative Director o...

"I've learned over the last few years that fragrance is not a business or a career. To me, it's my best friend and the t...

"I wanted to create a brand without telling stories, focused on a sole raw material, with a reasonable ecological impact...

Follow on InstagramBasic InformationFounded: 1921 (the brand ended in 1961 and was revived in 2018)Founder: JACOB S. WIE...

Follow NicolaïHer Career in PerfumeryWhen I began working, the senior boss at the company was my grandmother’s brother. ...

“In 2007, our idea was small-scale artisanal production, using techniques that were hardly used anymore: handmade iron, ...

“I never intended to create a brand at the beginning. The idea emerged slowly and organically through a succession of ex...