The Founder

The Founder

Art Meets Art: Perfumes That Let You Wear Great Songs

“I thought that bringing together two emotional elements, music and perfume, might allow us to offer something of wonderful value. These two ‘arts’ were destined to meet.” — Tanguy Le Baud, founder of Art Meets Art. The story of a Paris-born brand that officially acquired the copyrights to world-famous songs and worked with legendary perfumers to bring “the scent of a great song” to life.
The Founder

BeauFort London: The Dark Poetry of British Niche Perfumery, Born of Smoke and History

“The brand name BeauFort comes from the wind-force scale devised in 1805 by naval officer Sir Francis Beaufort. Wind is constant and persistent, but ultimately it is always changing and can also be destructive.” — Leo Crabtree (founder). The story of a man born on a boat on the Thames who went from drumming for The Prodigy to becoming a perfume revolutionary.
The Founder

BORNTOSTANDOUT: Rebellion Within Order

“Rebel against ‘normal’ and unleash your desires. You are born to stand out. Especially where we come from, in East Asia...
The Founder

Bogue Profumo: Fragrances an Architect Cultivates by Night in a Laboratory of Shadows

“I work at night, because the light does not alter the chemicals, the smells of the day disappear, and space opens up fo...
The Founder

Cloon Keen: A Grand Fragrance Story Born from the Irish Landscape

Discover the origins of Cloon Keen and the story of artisan fragrances that express Ireland's culture and landscape through scent.
The Founder

D.S. & Durga: Perfume Born from Brooklyn DIY Culture

“Perfume is armchair travel. Our scents are fragments of half-remembered myths and imagined landscapes, inviting explora...
The Founder

AGATHO PARFUM: Bringing the Fragrance of Ancient Pompeii to Life Again

“The difference between niche perfumery and designer perfumery is that the former is rooted in the world of art and plac...
The Founder

Francesca Bianchi Perfumes: An Italian Perfumer in Amsterdam, Bottling Emotion

Explore the origins and journey of Francesca Bianchi Perfumes, where emotion becomes the language of fragrance and the founder creates each perfume herself.
The Founder

NOTES DE BAS DE PAJE: Your Life Story, Written in Footnotes

Explore the origins and fragrance philosophy of NOTES DE BAS DE PAJE, and its idea of perfume as a footnote that quietly reveals a life and a personality.
The Founder

J.F. Schwarzlose Berlin: Germany’s Only Historic Perfume Brand, Capturing Berlin’s Memories in Scent

“France, Italy, and Britain have perfume brands with long traditions. Why was there nothing like that in the German-spea...