The Founder INSENF: Choosing a Fragrance as You Open Your Wardrobe
Explore the origins and fragrance-making of INSENF, from years of discussing thousands of perfumes to creating scents to wear as naturally as clothes.
The Founder
The Founder 
The Founder Bond No. 9: A Fragrant Tribute to New York Born in the Wake of 9/11
“After 9/11, I wanted to do something for New York.What could I, born in Paris, do for this city? That was the beginning...
The Founder Parfums Dusita: Where Poetry and Fragrance Meet in a Heavenly Paradise
“I keep creating these perfumes to keep my father’s poetry alive. His words still breathe within the fragrances I make.”...
The Founder Musashino Works: A Small Perfume Workshop and the Scent of Japan’s Four Seasons
“The perfumes we aim to create are, if anything, nostalgic scents. They belong closely to daily life and mingle with it:...
The Founder CARINE ROITFELD PARFUMS: From Vogue Editor-in-Chief to a Fragrance House
“Fragrance is the most eloquent expression of style. It tells the world who you are.”—Carine Roitfeld (W Magazine, 2019)...
The Founder MOTH and RABBIT PERFUMES: The Moment Cinema and Scent Meet
“An olfactory story is a translation into scent of a film scene and the emotion felt in that moment.”— From the Moth and...
The Founder CHAPEL FACTORY: Creating Sanctuaries of Every Kind with Frankincense
“Of all perfumes, frankincense is the noblest. History has conveyed its importance across ages and civilizations. My cur...
The Founder NISHANE: Fragrance Stories Traveling from Istanbul to the World
“Storytelling is what matters most to us when deciding on a new fragrance.”— Mert Güzel, co-founder of NishaneBasic Inf...
The Founder BVLGARI: Intricate, Magnificent, Jewel-Like Fragrances from a Jewelry House
“One of the greatest advantages of filming Cleopatra in Rome was undoubtedly having Bulgari’s shop there.”— Elizabeth Ta...
The Founder Christian Louboutin: Sensual Fragrances Born from the Red Sole
“I wanted to celebrate a woman. I wanted to create a fragrance that would heighten her desires, bring out one aspect of ...