The Founder

“My Burberry is a true embodiment of the brand. In its scent, in its design, and in its attitude.” — Christopher Bailey, Chief Creative Officer

“Wearing perfume means putting on the most important invisible accessory a woman can possess.” — Carolina Herrera

“We did not start Banana [Republic] to make money. We did it to be free, to do what we wanted to do, and to be able to go anywhere.” — Mel Ziegler, co-founder

“Nothing great can be achieved without passion. It has been 125 years since Mercedes-Benz created its first automobile. Now it is entering the world of fragrance. I am excited by this responsibility and will approach it with passion.” — Rémy Deslandes, President and CEO of INCC Group, 2011

“Beauty lies in the unexpected. It is not about where you are, but how you live and cherish that moment. What matters is seeking out beautiful surprises.” — Thibaud Crivelli

“If writing is the visible expression of the soul, then fragrance must be its unspoken, subconscious language. Fragrances tell stories, shape emotions and evoke poetry, as words written in invisible ink, just as a fountain pen inscribes them in black and white on paper.” — Montblanc (from the brand profile published by The Perfume Society)

Hojicha, Ramune and Yawahada. J-Scent turns memories tucked away in Japanese everyday life and culture into perfume. Discover founder Tetsu Amada’s journey, the team’s creative process, signature scents and international expansion.

A passion for fragrance that began with his mother’s goodnight kiss. From around twenty years at Guerlain to a specialist perfumery at Harrods and the founding of his brand in 2011, follow Roja Dove’s journey and ROJA’s signature scents.

“I wanted to slow down and return to something more authentic, more human, and more ethical.” After twelve years of corporate perfume development, Véronique Le Bihan moved to Bordeaux and founded this Paris-born niche perfume brand as a “workshop of materials,” embracing slow luxury. Its hallmarks are the principle of one creation centered on one material and concrete caps that hold the spirit of Brittany’s sea.

“When he gave me complete freedom, carte blanche, I could not have been happier.” The story of the culminating brand launched under his own name before the age of eighty by legendary perfumer Lucien Ferrero, who wrote around 50,000 formulas in a forty-six-year career while remaining behind the scenes. It also brought a reunion in creative collaboration with his close friend Jean-Claude Ellena after half a century.