An In-Depth Comparison of Perfume Subscriptions and Decant Services

Bottom Line: Coloria for Choosing Every Month, Celes for Buying Only the Amount You Need
Coloria’s Operator Is Now a Wholly Owned ZOZO Subsidiary
The Difference Between Perfume Subscriptions and Decant Services
Comparing the Current Status of Coloria, Celes and SCENTPICK
Choosing Between Coloria and Celes by Purpose
SCENTPICK’s Perfume Subscription Has Ended
Conclusion
Related Articles
Where to Check Official Information

Bottom Line: Coloria for Choosing Every Month, Celes for Buying Only the Amount You Need

Perfume subscriptions and decant services work differently. The main options to compare are Coloria if you want to choose a new scent every month and receive it regularly, and Celes if you want to try only the perfumes and quantities you need, without a subscription.

Of the three services this site compared in 2022, Coloria and Celes are the ones that can currently be considered for new use. SCENTPICK’s perfume subscription ended on March 31, 2023, and the current scentpick.jp is different from the subscription website used at the time.

Coloria is a subscription that lets you choose each month from approximately 1,000 perfumes and scented products. The one-month plan starts at ¥2,390 for one item, and the 12-month plan starts at ¥1,990; perfumes are mainly supplied in 3mL quantities. Celes is not a subscription: you make individual purchases, choosing from blotters, a one-tap sample, 0.75mL, 2.5mL, 5mL and other options. Celes prices vary by perfume and quantity.

Note: Prices and service details were checked against official information on August 31, 2026. They may change, so check each official page before signing up.

Coloria’s Operator Is Now a Wholly Owned ZOZO Subsidiary

High Link, Inc., which operates Coloria, became a wholly owned subsidiary of ZOZO, Inc. when ZOZO acquired all its shares on April 30, 2026. ZOZO has announced plans to expand into the fragrance market by bringing High Link into the group and to make use of ZOZO’s customer base, e-commerce expertise and data.

High Link remains the operator. When checking prices and contract terms, consult Coloria’s official pages and terms of use, rather than ZOZOTOWN. Details of the acquisition and wholly owned subsidiary status can be found in ZOZO’s official announcement.

The Difference Between Perfume Subscriptions and Decant Services

Coloria is a subscription that delivers products every month according to your plan. Celes, on the other hand, is an e-commerce service where you choose the perfumes and quantities you want and purchase them individually. The biggest difference is whether you receive products continuously each month or buy only when you need them.

Both services make it easier to try a small quantity before buying a full bottle. However, many small-quantity options come in small containers different from the brand’s full-size bottle. If the brand’s original container and packaging or proof of purchase from an authorized retailer matter to you, also compare samples and mini sizes from brand-owned stores and authorized retailers.

The legality of selling perfume in smaller portions is assessed according to the specific business model, including manufacturing, labeling and sales methods. For that reason, I removed the old article’s oversimplified legal comparison stating that “no permit is required” or that the practice is “uniformly legal or illegal.”

Comparing the Current Status of Coloria, Celes and SCENTPICK

Comparison	Coloria	Celes	SCENTPICK
Status	Available	Available	Ended March 31, 2023
Service type	Subscription Some products also available as individual purchases	Primarily individual purchases	No current products
Operator	High Link, Inc. Wholly owned ZOZO subsidiary	The Fragrance Company, Inc.	Not part of the current comparison
Selection	Approximately 1,000 items	At least 1,500 perfumes	No current selection
Standard quantities	Perfumes mainly in 3mL	Blotters, one-tap samples, 0.75mL, 2.5mL, 5mL and more	―
Prices	One-month plan from ¥2,390 12-month plan from ¥1,990	Vary by perfume and quantity	―
Additional charges	¥500–5,000 depending on the product	Prices vary by perfume	―
Shipping	Free for subscription perfumes Charges may apply to large products and other items	¥550 nationwide Free for merchandise totals of ¥5,000 or more	―
Contract terms	One-month plan allows skipping and cancellation 12-month plan cannot be skipped, changed or canceled until 12 orders are completed and renews automatically	No subscription contract	―
Help with choosing	Perfume quiz, reviews and fragrance information	AI and stylist recommendations, favorites-inspired selections, reviews and more	―
Best suited to	People who want to keep trying fragrances every month	People who want to try a perfume just once or in a specific quantity	Currently unavailable

Comparison as of August 31, 2026. Prices include tax.

With Coloria’s one-month plan, you can skip or cancel up to the day before your next order date. The 12-month plan has a lower monthly charge, but requires you to continue for 12 orders. Celes has no subscription contract, so compare the combined cost of your chosen perfumes, quantities and shipping rather than a monthly fee.

Choosing Between Coloria and Celes by Purpose

Coloria for Trying a Different Scent Every Month

This suits people who want to choose a different fragrance each month with help from quizzes and reviews. If you are trying the service for the first time or have not decided how many months to continue, the one-month plan, which allows skipping and cancellation, may be easier to understand and manage.

The 12-month plan costs less per month than the one-month plan, but you cannot skip, change plans or cancel during the term, and it renews automatically after 12 orders are completed. Choose after checking your intended period of use and total cost, not just the displayed monthly price.

Celes for Trying a Perfume Once, in Your Preferred Quantity

This suits people who want to order only the perfumes they want without a monthly subscription. You can choose a quantity to suit your purpose: a blotter for testing the scent on paper, a one-tap sample for trying it on your skin once, 0.75mL, 2.5mL, 5mL and more.

There is no uniform price: even the same quantity costs different amounts for different perfumes. Shipping is also ¥550 when the merchandise total is below ¥5,000, so check the total on the order screen.

Also Compare Authorized Retailers if Original Brand Presentation Matters

If the brand’s original container, packaging, proof of purchase and in-store service matter to you, samples and mini sizes from brand-owned stores or authorized retailers are also options. Your choice will depend on whether you prioritize the convenience of small-quantity services or the reassurance of buying from an authorized retailer.

SCENTPICK’s Perfume Subscription Has Ended

According to this site’s historical records, SCENTPICK’s perfume subscription ended on March 31, 2023, and no longer accepts new subscriptions. The current scentpick.jp is a perfume information site, different from the subscription service of that time.

For this reason, SCENTPICK’s 2022 prices and service details are not presented side by side with Coloria’s and Celes’s current terms. You can consult a separate article for a record of the discontinued service as it was then.

Conclusion

Coloria is a monthly delivery subscription, while Celes is a service you order from when you need it. When choosing Coloria, compare additional charges and skipping and cancellation conditions; for Celes, include individual perfume prices and shipping.

For a monthly habit of choosing scents and using quizzes: Coloria
For trying something once without a subscription: Celes
For original containers, proof of purchase and in-store service: a brand-owned store or authorized retailer