The Founder MAX&Co.: Fragrances Beyond a Single Image of Womanhood
There is not just one MAX&Co. woman. The brand connects with different personalities, and we wanted to reflect that mult...
The Founder 
The Founder Abel: “Radical Fragrance” from New Zealand, Striving to Create the World’s Best Natural Perfume
“What drew me to fragrance was the power of our sense of smell. Smell has a direct neural pathway to the subconscious pa...
The Founder Jovoy Paris: Fragrances from One of Paris’s Leading Perfume Boutiques
“I am not a collector, but a curator. I believe perfume should tell the story of the person who wears it.”— François Hén...
The Founder Heretic Parfum: Wearing Nature’s Dirty Beauty with a Rebellious Spirit
“Fragrance is an invisible world that connects us to our own sensuality and allows a deeper connection with ourselves an...
The Founder CARINE ROITFELD PARFUMS: From Vogue Editor-in-Chief to a Fragrance House
“Fragrance is the most eloquent expression of style. It tells the world who you are.”—Carine Roitfeld (W Magazine, 2019)...
The Founder Parfums Dusita: Where Poetry and Fragrance Meet in a Heavenly Paradise
“I keep creating these perfumes to keep my father’s poetry alive. His words still breathe within the fragrances I make.”...
The Founder Les Parfums Louis Vuitton: The Art of Travel Becomes Perfume
“Perfume is like Aladdin’s lamp. Once you open it, it has to create some kind of magic.”— Jacques CavallierBasic Inform...
The Founder Élisire: Elixirs of Color and Desire
“Color has a transcendent power. It acts on the body and soul. Rothko said, ‘Color speaks all languages.’ So does fragra...
The Founder CHAPEL FACTORY: Creating Sanctuaries of Every Kind with Frankincense
“Of all perfumes, frankincense is the noblest. History has conveyed its importance across ages and civilizations. My cur...
The Founder MOTH and RABBIT PERFUMES: The Moment Cinema and Scent Meet
“An olfactory story is a translation into scent of a film scene and the emotion felt in that moment.”— From the Moth and...