The Founder Boadicea the Victorious: A Noble Queen’s Name, Courage, and British Spirit
“My surname is Boadi. At school, my friends called me ‘Boadicea,’ after the Celtic warrior queen who fought to defend Br...
The Founder 
The Founder BVLGARI: Intricate, Magnificent, Jewel-Like Fragrances from a Jewelry House
“One of the greatest advantages of filming Cleopatra in Rome was undoubtedly having Bulgari’s shop there.”— Elizabeth Ta...
101 Q. Why Do Babies Smell So Good, and How Can I Smell Like That?
The idea that babies smell good seems to be shared around the world, and their scent is described as resembling soap, mi...
The Founder Essential Parfums: Rediscovering the Essence of Perfume
“I have always questioned the way the perfume industry works. Why are creative perfumes so expensive? Why is the perfume...
The Founder Serge Lutens: Philosophical Perfumes That Reveal Your True Self
“Perfume resides in the deepest part of us. It is a means of self-expression, a point from which to contemplate ourselve...
Guide Perfume Stories: Louis Vuitton Pacific Chill
PrologueWith Miranda Kerr as its muse and packaging created by Alex Israel, this perfume was conceived as a scent that “...
101 Q. If I want to blend my own perfume, what should I search for and buy?
A. First, let me introduce the book I recommend most highly: Aroma Choko Lesson (Aroma Perfume-Blending Lessons), writte...
101 How to Dispose of Perfume, Recycle It, and Reuse It in Style
Have you ever realized that your tastes have changed, or that a once-favorite perfume has grown old before you could fin...
Perfumers Jean Carles: A Pioneer of Perfumery Education Who Changed How We Learn About Scent
When I was young and became a perfumer…Most perfumers believed in good fortune. They would idly dip smelling strips into...
Perfumers Emilie Coppermann: Turning Emotion into Fragrance with Free Thinking and a Light Touch
Follow Emilie CoppermannAlways approach perfume with a light touch. Because of the way this industry works, more project...