The Founder

KUNGYOKUDO | Four Centuries of Kyoto Incense, from Temple Traditions to Everyday Life

Founded in Kyoto in 1594, KUNGYOKUDO has carried incense traditions into everyday life. Explore its temple connections, inherited blending skills and the choices behind its modern renewal.
The Founder

APFR (Apotheke Fragrance) | Japanese Fragrance-Making Inspired by Encounters with Other Cultures

From overseas fragrance shops to candles made after work, discover how Keita Sugasawa built APFR and transformed encounters with travel, music and culture into fragrance.
The Founder

hibi | Ten Minutes of Fragrance Born from Two Traditional Industries in Hyogo, Japan

How the match makers of Harima and incense makers of Awaji Island created hibi: the three-and-a-half-year development, material choices and design behind ten minutes of fragrance.
The Founder

Art Meets Art: Perfumes That Let You Wear Great Songs

“I thought that bringing together two emotional elements, music and perfume, might allow us to offer something of wonderful value. These two ‘arts’ were destined to meet.” — Tanguy Le Baud, founder of Art Meets Art. The story of a Paris-born brand that officially acquired the copyrights to world-famous songs and worked with legendary perfumers to bring “the scent of a great song” to life.
Guide

In-Depth Perfume Analysis

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Guide

A Perfume Timeline Through Its Milestones

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The Founder

J.F. Schwarzlose Berlin: Germany’s Only Historic Perfume Brand, Capturing Berlin’s Memories in Scent

“France, Italy, and Britain have perfume brands with long traditions. Why was there nothing like that in the German-spea...
The Founder

Bastille Parfums: A Revolution in Fragrance and Freedom

“We were even told that consumers wouldn’t buy without Julia Roberts’s smile. Even so, we decided to create Bastille.” — Marie-Hortense Varin, founder of Bastille. The story of a French brand that brought a revolution to the perfume industry through transparency and 95% natural ingredients.
The Founder

BeauFort London: The Dark Poetry of British Niche Perfumery, Born of Smoke and History

“The brand name BeauFort comes from the wind-force scale devised in 1805 by naval officer Sir Francis Beaufort. Wind is constant and persistent, but ultimately it is always changing and can also be destructive.” — Leo Crabtree (founder). The story of a man born on a boat on the Thames who went from drumming for The Prodigy to becoming a perfume revolutionary.
The Founder

Bond No. 9: A Fragrant Tribute to New York Born in the Wake of 9/11

“After 9/11, I wanted to do something for New York.What could I, born in Paris, do for this city? That was the beginning...