Fascent: Wear Your Many Facets in Fragrance with a Rising Parisian Niche Brand

“One perfume for life, no more!”
— Fanny Fortin Descamps, interview published by Oh My Cream

Contents

Essential Information
The Founders and the Origins of the Brand
What Defines the Brand
The Fragrance Lineup
By the Way…

Essential Information

Founded: 2023

Founders: Fanny Fortin Descamps and Edwina Réthoré

Official website: https://fascent.com

The Founders and the Origins of the Brand

Repeated Encounters and a Shared View of Perfume

Fanny Fortin Descamps and Edwina Réthoré had friends in common. In a joint interview in 2026, they recalled meeting repeatedly at trade shows, business appointments and social gatherings before their conversations about perfume deepened. They shared a desire to make niche fragrance, often perceived as intimidating and obscure, more approachable.

After business school, Fanny worked at Guerlain and Carven, as well as fragrance houses CPL Aromas and Firmenich. Edwina’s career spanned Le Labo, LVMH and Diptyque alongside beauty brands Merci Handy and nuud. The current official profiles describe Fanny as leading fragrance creation and Edwina as handling business development and sales strategy.

Breaking the Spell of “One Perfume for Life”

Fascent encourages changing fragrances rather than adopting a lifelong signature. According to market-research company Circana’s 2023 study, 83% of Gen Z in the United States used fragrance, and the proportion wearing it at least three times a week was higher than in other generations.

“Cool Luxury,” Born in Paris in 2023

Fascent began in 2023. Beauty Independent reported in 2025 that preparation took 18 months and approximately $230,000 assembled from grants and financing.

They called this approach “Cool Luxury,” seeking to combine quality with accessible pricing.

The same report noted expansion into Arielle Shoshana, Revolve, Luckyscent and Credo Beauty in 2025. In Japan, sales through NOSE SHOP began on June 13, 2025.

What Defines the Brand

The Philosophy of Scent: Dialogue with Perfumers and Mapping Emotions

Fanny creates mood boards, then collaborates with perfumers at CPL Aromas and Firmenich rather than composing the formulas herself.

The intention is to connect scent, emotional well-being and self-expression.

The Philosophy of Bottles and Packaging: Giving Form to Movement and Freedom

Fanny modeled the asymmetric cap in clay; it is 3D-printed in cornstarch-derived bioplastic.

A Commitment to Sustainability

Fascent’s commitment to environmental responsibility extends beyond the packaging. Its bottles use PCR (post-consumer recycled) glass, while the outer boxes use FSC-certified paper and water-based inks.

One of its most innovative initiatives is its “refill system.” The 30 ml spray bottles have removable pumps and can be refilled by breaking open a small glass ampoule and pouring the contents directly into the bottle. By eliminating the need to buy a new bottle each time the perfume runs out, the system allows a significant reduction in waste.

For its formulas, the brand states a policy of avoiding synthetic CMR ingredients of concern, meaning carcinogenic, mutagenic, or toxic-to-reproduction substances, and known endocrine disruptors, as well as excluding colorants, UV filters, and additives. All formulas are designed to be vegan.

The Fragrance Lineup

This article introduces seven eaux de parfum from the lineup as of March 2026. Each is offered in 30 ml, and all are genderless and designed with layering in mind.

The brand provides a ten-question quiz on its website using the “OSTMR” method, short for Olfactory Stimulation Therapy and Memory Reconstruction, to help first-time visitors intuitively find a fragrance that suits them. Descamps describes the quiz as “a starting point, not a rule.”

The Five Founding Fragrances: Launched in 2023

The brand launched five fragrances at once in 2023.

Milky No Way
Black pepper and hazelnut milk lead into whipped cream accord and tonka bean, with sandalwood, amber and cashmere wood: a warm, milky woody composition.

Radical Softness
A musky composition with a skin-close character, combining pink pepper, cyclamen, frangipani, ambrox and white musk.

I Fig You
A green, woody composition moving from green tea, sage and citrus through fig leaf and carrot seed to vetiver and cedarwood.

Sel à Vie
Citrus and white flowers meet salt, driftwood and vanilla in a composition evoking a summer shoreline.

L'Eau d'Or Dort
Bergamot, citron and lemon lead into orange blossom, petitgrain and clean linen accord, followed by aldehydes and white musk. The concept evokes light reflected on calm water.

Two Later Creations

Crème Brûlante (added in 2025)
From top notes of almond balm, cake-batter juice, and rum to a rich base of frankincense, amberwood, benzoin, and vanilla. The brand introduces it poetically: “Nothing has been served yet, but the temperature is rising and the cake batter is swelling. Crème Brûlante is the moment just before.”

Red Flag (a later release)
Created by perfumer Marine Mercé, this is one of the signature fragrances expressing the personality of an external perfumer. Themed around “the magnetic tension between reason and instinct,” it is a woody-spicy composition moving from top notes of cardamom, ginger, and beetroot accord through an iris-and-incense heart to a base of tonka bean, palo santo, vetiver, and patchouli.

Corn Star — 2026

Corn Star joined the collection in 2026. It began with the founders talking about summer and nostalgia. While developing an unexpectedly fruity fragrance, a popcorn accord emerged and brought the idea into focus: fairgrounds and summer evenings. Rather than literally reproducing food, they wanted a wearable interpretation of its joyful associations, combining pear, musky marshmallow and coconut water to give the fragrance several dimensions.

The Discovery Set

At its Japanese debut, a perfume kit containing 2 ml each of five fragrances selected from the lineup was also made available, allowing customers to try each scent before purchasing. At the June 2025 Japanese launch, the 30 ml eau de parfum was priced at JPY 14,300 including tax, and the perfume kit at JPY 7,700 including tax.

By the Way…

FASCENT combines the French facettes with the English scent.

References