The Founder

The Founder

INSENF: Choosing a Fragrance as You Open Your Wardrobe

Explore the origins and fragrance-making of INSENF, from years of discussing thousands of perfumes to creating scents to wear as naturally as clothes.
The Founder

Angel Heart: The First Fragrance That Captivated Every Girl

Explore the origins and fragrance history of Angel Heart, the first scent that captivated so many women, and the world it evokes.
The Founder

Cra-Yon: Swedish Niche Fragrance That Colours Your World with Scent

Explore the origins and fragrance philosophy of Cra-Yon, the Swedish brand connecting scent with well-being and self-expression.
The Founder

JARDINS D’ÉCRIVAINS: A ‘Garden of Writers’ Translating Great Literature into Fragrance

Explore the origins and olfactory world of Jardins d'Écrivains: the ‘Garden of Writers’ that translates literature and the stories of authors into perfume.
The Founder

Mark Buxton Perfumes: The Scent of Emotion Embodied in Molecules

Explore the origins and olfactory philosophy of Mark Buxton Perfumes, and a world of fragrance born from the idea of transforming emotions into molecules.
The Founder

SHEGREEN: Designing Stillness Through Scent

Discover the origins of SHEGREEN and its philosophy of expressing harmony with nature and stillness through fragrance, including the meaning behind its name.
The Founder

L’Orchestre Parfum: Hearing Fragrance, Smelling Music

Discover the origins of L’Orchestre Parfum and its distinctive dialogue between music and perfume, through a collection that invites you to hear fragrance and smell music.
The Founder

Les Bains Guerbois: A Unique House Capturing 140 Years of Parisian Memories in Scent

Discover the 140-year history of Les Bains Guerbois and the stories behind collections that transform defining years of Parisian life into fragrance.
The Founder

Maison J.U.S: Olfactory Pop Art and the Pursuit of Freedom in Perfume

Explore the origins of Maison J.U.S and its respect for perfumers’ creative freedom, through a fragrance world conceived as olfactory pop art.
The Founder

The Different Company: The Story of a Pioneer That Gave Rise to “Niche Perfume”

Explore the birth of The Different Company and the niche-perfume path opened by Jean-Claude Ellena and his collaborators, along with the house’s creative philosophy.