The Founder Maison J.U.S: Olfactory Pop Art and the Pursuit of Freedom in Perfume
Explore the origins of Maison J.U.S and its respect for perfumers’ creative freedom, through a fragrance world conceived as olfactory pop art.
The Founder
The Founder 
The Founder Le Labo: The Art of Fragrance, Beautiful Because It Is Imperfect
"We don't spend money on marketing. We only spend money on perfume."(We do not spend money on marketing. We spend it onl...
The Founder Houbigant: A Source of Modern Perfumery Across Four Centuries
“If God had given ferns a scent, it would have been the scent of Fougère Royale.”— Paul Parquet (Houbigant perfumer, 188...
The Founder Histoires de Parfums: A Library of Fragrance Read Through the Senses
"My perfumes have never been about a quest for the most beautiful scent, but always for the most beautiful emotion."(My ...
The Founder Hermès: Prestige Perfumery from a Harness-Maker’s Workshop
“When I write a scent, fragrance materials are my words, and with those words I weave a story. There is breathing, and t...
The Founder Gucci: Quality That Stays in the Memory, and the Gucciness Created by Scent
“Quality is remembered long after price is forgotten.”── Aldo Gucci, Guccio Gucci’s eldest sonEssential InformationEstab...
The Founder Givenchy: From a Forbidden Fragrance to “The Finishing Touch of Style and Elegance”
“You must, if possible, be born with a certain elegance. It is part of you; it is yourself.”― Hubert de Givenchy, from a...
The Founder Calvin Klein: Cool, Universal Fragrances
“Fragrance captures emotion.”— Calvin KleinBasic InformationFounded: 1968Founder: Calvin Richard KleinCurrent fragrance...
The Founder CELINE: Hedi Slimane’s Memories Revived through Celine’s Beauty
“This Haute Parfumerie collection is perhaps the most intimate and personal part of my entire creative project at Celine...
The Founder Cartier: A Jeweler’s World of “Invisible Jewelry”
“Perfume is not a routine. It is invisible jewelry.”— Mathilde Laurent (Cartier’s in-house perfumer)Basic InformationBr...