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The Science of Scent

The Science of Scent

Does Vanilla Aroma Make Milk Taste Sweeter?

Can adding vanilla aroma make milk taste sweeter without more sugar? A study in which 108 people evaluated 18 formulations examined the two-way relationship between sweetness and vanilla flavor, and the difference between synergy and liking.
The Science of Scent

Do More Fragrance Diffusers Make a Room Smell Stronger?

Adding fragrance diffusers may increase airborne compounds without increasing perceived strength proportionally. A study comparing zero to five electric diffusers also examined the difference between readily measured compounds and those responsible for perceived scent.
The Science of Scent

Can Flameless Fragrance Products Still Create Airborne Particles?

Simply warming scented wax can generate tiny particles through reactions in the air. Measurements in a test house help explain particle numbers, ventilation and estimates of respiratory exposure.
The Science of Scent

Can You Smell a Forest in Unscented VR?

Can an explanation that odors are being simulated change the experience even when a device releases no fragrance? A forest VR experiment with 30 people explores the relationship between expectations and reported olfactory experiences.
The Science of Scent

Is Cold Brew Less Sour Simply Because It Is Cold?

Do differences between cold and hot brewing remain when strength and serving temperature are matched? A comparison of 27 immersion-brewing conditions found differences in sourness and floral flavor, but perceived sourness did not simply track chemical acidity.
The Science of Scent

How Does Nut Milk Change Coffee Flavor?

A study added milks made from almonds, cashews, hazelnuts, and walnuts to coffee. Differences in composition associated with the nuts and roasting reveal the challenge of achieving both appealing flavor and mouthfeel.
The Science of Scent

Can Fruitiness Change Even When Aroma Compounds Stay the Same?

A time-based evaluation of 12 model wines with the same aroma mixture explores how alcohol and glycerol relate to fruitiness, bitterness, and lingering sensations.
The Science of Scent

What Happens in the Brain When a Scent Feels Strong?

By measuring odor concentration separately from perceived intensity, a study of electrical brain activity in 46 people explores signals traveling back and forth between the olfactory bulb and piriform cortex.
The Science of Scent

Do Genetic Differences Affect the Ability to Identify Odors?

An analysis of up to 21,495 people examined genetic associations with identifying 12 odors, exploring odor-specific differences and associations that vary between women and men.
The Science of Scent

Are Pleasant and Unpleasant Odors Handled Separately in the Brain?

Does the brain represent odor preferences on a single scale? Detailed fMRI recordings from three people explore separate activity patterns for pleasant and unpleasant odors and frontal regions that represent what they have in common.