The Science of Scent Does a Luxury Brand Name Change How a Perfume Smells?
An experiment with the same perfumes separates luxury branding’s effects on familiarity and pleasantness from feelings, heart rate, and facial responses.
The Science of Scent
The Science of Scent 
The Science of Scent Why Do We Get Used to Some Scents Faster Than Others?
Presenting 32 fragrance materials for two minutes each revealed different declines in perceived intensity. The study examined irritation and molecular properties together.
The Science of Scent Can Someone Be Insensitive to Most Musks but Highly Sensitive to a Few?
A study of 32 people tested with 11 musks found broad sensitivity patterns and small groups unusually sensitive to two particular musks.
The Science of Scent How Well Can Words Describe Similarities Between Smells?
A comparison of nine adjectives and free sorting found broadly similar fragrance maps, but important differences for rose, jasmine, and lemon.
The Science of Scent How Much Do People Agree on the Colors That Suit a Smell?
A 1996 study compared color names and Munsell samples, finding shared odor–color tendencies and some persistence in group averages after about two years.
The Science of Scent Bergamot High, Birch Tar Low: Matching Smells to Musical Pitch
A study of 20 fragrance materials found shared patterns in odor–pitch matching, alongside a strong effect of the starting tone.
The Science of Scent Can Ambroxide Differ in Pleasantness Without Differing in Intensity?
A study identified OR7A17 as an ambroxide receptor. In 31 Japanese participants, those without a functional variant rated purified ambroxide as less pleasant and less woody, without significant threshold or intensity differences.