PR

The Science of Scent

The Science of Scent

How Do We Organize Odor Data for AI?

Pyrfume connects olfactory datasets while preserving stimulus conditions and measurement meaning, providing a foundation for research and AI.
The Science of Scent

Can an Odor-Delivering Tablet Assess the Sense of Smell?

MultiScent-20 showed preliminary validity and repeatability for odor identification, with limits in population coverage and clinical interpretation.
The Science of Scent

Does Knowing an Odor’s Identity Improve Discrimination?

A study of 92 people found no clear discrimination advantage from naming brown sugar and black pepper, distinguishing changes in impressions from fine odor discrimination.
The Science of Scent

Can Odors Change How Beverage Labels Are Perceived?

Matching odors increased beverage liking and purchase intentions in an fMRI study, but did not significantly increase expected healthiness.
The Science of Scent

Do People Without a Sense of Smell Breathe Differently?

A 24-hour nasal-airflow study found differences in within-breath peaks and sleep patterns in congenital anosmia, not a validated diagnostic test.
The Science of Scent

Can Fragrance Change How We See Our Own and Other Faces?

A small study of women found changes in facial ratings and EEG responses with a body-wash fragrance, while leaving the causes and generalizability open.
The Science of Scent

Can a Name Change How the Same Odor Smells?

A 7T MRI study found label-dependent odor impressions and piriform activity patterns for some odorants, without proving separate word and substance pathways.
The Science of Scent

Does a More Rose-Like Scent Feel More Pleasant?

Nineteen people evaluated 10 fresh rose cultivars. Chemical analyses explored how rose typicality and pleasantness relate to complex mixtures rather than single ingredients.
The Science of Scent

Do Perfume Gender Categories Match People’s Preferences?

A small study of two perfumes on skin found overlapping preferences that did not clearly follow the commercial men’s and women’s categories.
The Science of Scent

Does Seeing Wood Make Its Odour More Pleasant?

Material photographs increased wood-odour pleasantness and familiarity, but not intensity. A pleasant smell was not evidence of healthy indoor air.