PR

The Science of Scent

The Science of Scent

Does a Self-Selected Perfume Suit Your Body Odor?

Does perfume uniformly mask body odor? Three experiments from 2012 explore the combination of fragrance and body odor, and what choosing a perfume for yourself might mean.
2026.11.03
The Science of Scent
The Science of Scent

Can Meeting and Talking Change the Impression We Form from Someone’s Scent?

How does the impression of a person formed from the same smell change before and after meeting them? A study uses worn T-shirts containing everyday fragrances and odors, alongside four-minute conversations.
2026.11.03
The Science of Scent
The Science of Scent

How Do Breathing and Heart Rate Change with a Scent You Like?

What happens to breathing and heart rate when you smell a scent you like? A 30-person experiment helps distinguish physiological measurements, brain activity, and the relaxation people actually feel.
2026.11.03
The Science of Scent
The Science of Scent

Does Knowing the Brand First Change How We Rate a Perfume?

A 2020 study changed when shoppers learned a perfume’s brand name. It explores how evaluations of smelling a fragrance relate to brand familiarity and engagement with the task.
2026.11.03
The Science of Scent
The Science of Scent

Do Coffee Beans Reset Your Nose Between Perfumes?

A 2011 experiment examines the habit of smelling coffee beans between perfumes. Identifying a new fragrance and recovering from olfactory fatigue need to be considered separately.
2026.11.03
The Science of Scent
The Science of Scent

Can Music Change How We Perceive Perfume?

Can music composed for a brand’s fresh image also change impressions of its perfume? A 2024 study follows how blue, coldness, lightness, and “freshness” do not necessarily move together.
2026.11.03
The Science of Scent
The Science of Scent

Can Gendered Descriptions Change the Impression of the Same Perfume?

How does presenting the same perfume as a women’s or men’s brand change its impression? An experiment on scent–gender associations and the feel of scented paper explores how far the effects of words extend.
2026.11.03
The Science of Scent
The Science of Scent

Can Your Sister Choose a Perfume That Suits You?

Can someone close to you also choose a perfume that suits you? A study separately comparing men’s own choices with those of partners and sisters explores combinations with body odor and what it means to know the wearer.
2026.11.03
The Science of Scent
The Science of Scent

Can a Chemical Fingerprint Identify Authentic Perfume?

Can the NMR fingerprint of perfume ingredients help identify authentic products? A study of 28 samples illustrates how to read the signals and why variation among authentic products matters.
2026.11.03
The Science of Scent
The Science of Scent

Does a Box Color That Matches a Fragrance Make Us Want to Buy It?

Does a box color that suits a fragrance make people want to buy the perfume? A study using commercial perfumes and experimental boxes distinguishes perceived fit from purchase intention and explores how packaging creates expectations.
2026.11.03
The Science of Scent
Next page