TSU LANGE YOR: Troye Sivan Gives Belonging a Shape Through Scent

“I think home is the most personal place. That is precisely why I want to be particular about an interesting, creative process.”
— Troye Sivan

Contents

Basic Information
The Founders and the Origins of the Brand
What Defines the Brand
An Additional Note…

Basic Information

TSU LANGE YOR is a perfume, home fragrance, and lifestyle brand established in Melbourne, Australia, in 2023. It was founded by brothers Troye Sivan, a pop singer who also works as an actor, and his older brother Steele Mellet. Its official website is tsu-lange-yor.au. The name “Tsu Lange Yor” comes from a Yiddish expression passed down among Eastern European Jewish communities.

The Founders and the Origins of the Brand

Family Memories Embodied in a Name

TSU LANGE YOR is a Yiddish toast meaning “to long and good years.” It is said to have been a phrase used at home throughout her life by Sivan’s great-grandmother, a Jewish woman who escaped the Holocaust by leaving Lithuania for Johannesburg, South Africa, and who spoke only Yiddish. Sivan himself was born in Johannesburg and moved with his family to Perth, Australia, as a young child. The brand name can therefore be understood not simply as a decorative choice of words but as an embodiment of family memories passed down through generations.

Discovering Scent, and Homesickness

Throughout his musical career, Sivan has made the intense nostalgia he has felt since childhood a theme of his work. In an interview with the fashion publication The Business of Fashion, he said the following.

“I suffer from very strong homesickness. I grew up in a very close-knit family, so traveling was difficult. That was when I first truly understood the power of scent.”
— Troye Sivan

Sivan, who grew up in Perth, has said that he took candles with him when traveling on tour and lit them in hotel rooms to ease his homesickness. This personal habit became the first seed of what would later grow into Tsu Lange Yor.

The Pandemic and the Response to Architectural Digest

One turning point was Sivan’s purchase of a home in Carlton, Melbourne, during the 2020 pandemic, followed in 2021 by a feature on his home in Architectural Digest’s “Open Door” series. The video drew a response that brought it close to ten million views. Reflecting on this in an interview with the magazine, Sivan said the following.

“I had lived in America for about five years and had been wanting to return to Australia, and then the pandemic brought me home. I missed touring and seeing people, but being forced to stop for a while was a good experience. In a house that tells the story of places I have loved, I wake up every day excited to make something new.”
— Troye Sivan

According to an interview in Singapore’s Esquire, Sivan said of this response, “I had always wanted to work in this area [home fragrance], but thought it would be a niche side passion I would pursue quietly when I was older,” adding, “This AD [Architectural Digest] video gave me the confidence to share my design voice.”

Turning Down Offers from Major Beauty Companies

When launching the brand, Sivan reportedly received offers from several major beauty companies for a so-called “celebrity perfume”: a product for which the company builds everything and simply puts a celebrity’s name on it at the end. Unable to identify with that approach, however, he chose to return to Australia and establish a completely independent brand with his brother.

“When I came up with the idea, a few companies approached me. Their approach was essentially to build the entire brand and just put my name on it at the end. I wondered what the point of that would be. So I went back to Australia and started Tsu Lange Yor with my brother, completely independently.”
— Troye Sivan

Older Brother Steele Mellet’s Decision

TSU LANGE YOR began as a partnership between brothers and was the first project on which Sivan and Mellet worked together professionally. Previously, Mellet had been an intellectual property, or IP, lawyer at a leading Australian law firm. In April 2022, he left that position and chose to devote himself to the brand as co-founder and managing director of TSU LANGE YOR.

In an interview with the major Australian beauty retailer Mecca, Sivan recalled his hesitation at the time.

“[Mellet] knew how much I wanted to do it, and I knew how much I wanted it. But I felt that if I was going to do it, I wanted to do it properly. I knew that would take a lot of time and effort, so, honestly, I was a little scared.”
— Troye Sivan

Mellet’s offer in response, “If you want to do it, I’ll do it with you,” is said to have given Sivan the decisive encouragement he needed.

The Official Melbourne Launch in August 2023

TSU LANGE YOR officially launched on August 18, 2023, through a pop-up event in the popular Melbourne neighborhood of Fitzroy. Its initial lineup was deliberately focused: three perfumes (eaux de parfum), three candles, two home objects, and three burner blends. Mellet explained this first drop as follows.

“Our approach was always clear: focus on authenticity and quality, and make sure every product reflects our values. If we do that, eventually that identity will be able to stand on its own.”
— Steele Mellet

The first online release reportedly sold out on the day, while the pop-up attracted many fans eager to encounter the brand early. Just one month after launch, the brand secured a retail partnership with Dover Street Parfums Market in Paris. Major Australian beauty retailer Mecca and e-commerce site SSENSE subsequently began stocking it as well. In 2024, TSU LANGE YOR became the first Australian perfume brand carried by Mecca.

What Defines the Brand

The Two Pillars of “Self” and “Sanctuary”

The TSU LANGE YOR product range is broadly divided into two categories, “Self” and “Sanctuary,” meaning a sacred space or home. “Self” refers to personal fragrances, while “Sanctuary” encompasses candles, oil burners, and objects for the home. The brand’s words, “fragrances for self, objects for space,” encapsulate this structure.

A Commitment to Australian Creativity

Sivan has expressed a strong wariness of having the brand dismissed as a “celebrity brand.” In an interview with The Business of Fashion, he said the following.

“We never wanted to rely on, or overemphasize, the fact that this was ‘a brand made by a celebrity.’ What mattered just as much to us was that it was born in Carlton, Australia, and that it celebrated Australian botanicals, Australian ingredients, and Australian creatives.”
— Troye Sivan

In keeping with that approach, the signature TLY 5755 was composed by Sydney-based perfumer Craig Andrade, who also heads the Australian brand The Raconteur, while the home objects are the work of Sydney-based artist and industrial designer Joel Adler.

The Choice of Tasmanian Mountain Pepper

One of the materials that characterizes TLY 5755 is Tasmanian mountain pepper. It is an ingredient that conveys a sense of Australia and has been introduced as a “world first” use in perfume and home fragrance. Recalling the development process, in which he worked through Andrade’s library of ingredients one by one at his Sydney studio, Sivan said the following.

“It seems so funny now to think of the session when I assumed I didn’t like citrus because I didn’t like lemon. Now bergamot is one of my favorite notes, and we use it in a lot of what we make.”
— Troye Sivan

Care in Materials and Manufacturing

All the brand’s perfumes have vegan formulas, are cruelty-free, meaning not tested on animals, and are manufactured in Australia. The home objects incorporate hand-cast recycled metal. The early oil burners used a recycled aluminum alloy, while the bowls use a recycled brass alloy. The differing weights and appearances of these materials are part of the objects’ appeal.

Collaboration at the Core

Both Mellet and Sivan identify “collaboration” as a core value of the brand. Sivan told Mecca the following.

“Collaboration is one of the central pillars of my life. It is one of life’s greatest joys, and one of our goals was for the brand to feel Australian. There are so many amazing creatives in this country, and we wanted to celebrate them and work with them.”
— Troye Sivan

The Fragrance Lineup

TSU LANGE YOR has developed two complementary ideas: Self, for fragrances worn on the skin, and Sanctuary, for scents and objects for the home. Its current shop separates eaux de parfum, home fragrance, objects, and textiles. Alongside the six earlier personal fragrances, The Garden introduces three creations inspired by plants in a garden. Perfumes and candles sharing a name remain distinct products with different uses.

Self: Fragrance for the Skin

Self is the personal-fragrance side of the brand. Together with Sanctuary, which encompasses things placed in the home, it connects scent with both people and places. The six eaux de parfum discussed here are TLY 5755, Luca, Pool, Sage’s Rose, SALA, and By Your Side. Where a home fragrance shares the same name, the compositions below refer to the perfume.

TLY 5755

TLY 5755 is the signature created with perfumer Craig Andrade, founder of The Raconteur. Black pepper, Australian sandalwood, and vetiver are layered with Tasmanian mountain pepper, shiso, amyris, and Cashmeran. Cedarwood, Buddha wood, Iso E Super, Ambroxan, vanilla, and coumarin complete a composition combining dry spice, green plants, and the warmth of wood.

When Andrade invited the brothers to smell mountain pepper, they reacted strongly before he had even revealed what it was. He has written that he felt compelled to introduce it to the world. Choosing this Tasmanian plant as a central material gives concrete form to the brand’s interest in Australian ingredients.

The number 5755 is Sivan’s birth year in the Hebrew calendar. This was the first fragrance the brand worked on, beginning with the brothers exploring individual materials in Andrade’s Sydney studio. Wearers are also invited to revisit it after two, twenty, and forty-five minutes, following its changes rather than stopping at a first impression.

Luca

Luca depicts a night shaped by seduction, heartbreak, and recovery. Woods, amber, spices, and young citrus give it its outline. Bergamot, black pepper, and elemi open into moss, cedarwood, and clary sage, followed by a drydown of Ambrox, musk, and Australian sandalwood.

Its creative imagery brings balsam, incense, and bergamot together with neon, night, and physical intimacy. Resins, moss, woods, and musk give the citrus opening this deeper setting. Alongside Pool’s daytime waterside scene, Luca expresses the brand’s interest in nightlife and romance.

Pool

Pool takes long summer days and warm nights as its subject. Cucumber, lychee, raspberry, and Italian bergamot lead into tomato leaf, crushed coriander, lily of the valley, and cassis, then ginger, capsicum, and musk. Fruit, vegetables, leaves, and spices make it a fruity fragrance with a green dimension.

Sunscreen, gazpacho, and chilled raspberries are among its summer images, evoking time beside a pool. The combination of cucumber, tomato leaf, and coriander also brings cold drinks and summer tables into the scene.

Sage’s Rose

Sage’s Rose is a resinous floral that layers myrrh and sugar around rose. Myrrh, rock rose, and sugar open the fragrance, followed by Damask rose, Egyptian geranium, and poppy flowers. Guaiac wood, Haitian vetiver, amber resins, and patchouli form its base. Smoky suggestions of myrrh and woody elements accompany the sweetness.

Rose, geranium, and poppy overlap above the darker shades of vetiver and patchouli. The fragrance evokes a honeyed dusk and a rose retaining something wild. Resins and woods give depth to its sweet floral character.

Its namesake, Sage Mellet, is Troye’s sister and participated as guest creative director. Beyond lending a family member’s name to a fragrance, the project brought her into its creation.

SALA

SALA was created with Joey Rosin, the perfumer behind Hoax Parfum. Galbanum, coriander seed, and black pepper meet cymbidium, vetiver, and cypriol, supported by Ambrox, coumarin, and musk. Freshly cut stems, grass, humidity, and nectar join the petals in a green floral that suggests the whole plant.

As the fragrance took shape, Troye was releasing new music and Steele welcomed his first child, Sala. Troye has described how the developing scent recalled cutting flowers with family and preparing flowers for them. The joy of welcoming new life and the familiar act of giving flowers lie behind its name and composition.

By Your Side

By Your Side is a woody, spicy fragrance combining the bite of pink pepper, black pepper, and cardamom with smoky frankincense, labdanum, and soft leather. Wolfwood, upcycled cedarwood, and cypriol form its foundation. Cedar softens the outline of spice and smoke in a fragrance inspired by the closeness of lovers standing side by side.

Troye connects it with the excitement of new love and the feeling of being close to someone. The campaign also grew from the intimacy of couples. He tested the fragrance on his own T-shirt, considering how scent and memory linger on clothing as well as skin. Its name reflects those motivations.

The Garden: A Garden Composed in Three Scents

The Garden is a 2026 collection comprising FIG, ORANGE GROVE, and TOMATO. Soil, fruit on the branch, and sunlight are interpreted through three eaux de parfum. The range includes a set of three 10 ml bottles and a discovery set of three 2 ml samples. A brand email dated May 12 announced a planned May 19 launch.

The three are designed for layering but can also be worn individually. FIG brings flowers and sweetness, ORANGE GROVE citrus and roots, and TOMATO leaves and woods, allowing different combinations. The Garden sits alongside the earlier perfumes in the eau de parfum range.

FIG

Created by Bérénice Watteau, FIG combines fig with jasmine, citrus, and woods. Mandarin, lemon, cardamom, and a green accord open into lily of the valley, jasmine, coconut, and petals. Although named for a fruit, it also takes in green leaves and flowers.

Vanilla, sandalwood, musk, and cedarwood form the base. Of the three Garden compositions, FIG is the one with both coconut and vanilla, giving it a sweeter, softer character. A suggested pairing with TOMATO brings this vanilla together with the other fragrance’s galbanum.

ORANGE GROVE

ORANGE GROVE was created by Michael Nordstrand of Mythologist Studio. Bitter orange, grapefruit, and tangerine meet Swedish ivy, followed by orange blossom, blackcurrant, petitgrain sur fleurs, and rhubarb. The fragrance takes in not only orange fruit but also flowers, leaves, shade, and roots.

Nordstrand describes adding the sharp energy of blackcurrant to the citrus, herbs, and orange blossom he enjoys in colognes. Violet leaf, vetiver, Australian cedar, and angelica root in the base also distinguish it from a simple impression of fruit juice. He has described its release as part of The Garden in May 2026.

TOMATO

TOMATO, like FIG, was created by Bérénice Watteau. Inspired by tomatoes and greenhouses, it opens with leaves, grass, galbanum, and bergamot. Rose, pepper, heliotrope, and geranium follow, adding floral and woody elements to the green character of tomato leaves and grass.

Vetiver, sandalwood, guaiac wood, and cedarwood give the base its combination of woods and roots. A suggested pairing with ORANGE GROVE uses their shared vetiver as a connection and combines TOMATO’s geranium with the other fragrance’s petitgrain. Within the same garden, its focus on leaves and woods differs from FIG’s coconut and vanilla and ORANGE GROVE’s citrus.

Sanctuary: Scents and Objects for the Home

Sanctuary encompasses scents and objects for the home. Candles and burner blends come in TLY 5755, Pool, and Sassafras. TLY 5755 and Pool also exist as personal perfumes, but the candles and burner blends are separate products intended to scent a room.

Sassafras: Firewood, Woods, and Leather Indoors

Sassafras is a home fragrance drawing on memories connected with Australia’s Dandenong Ranges. Firewood, smoke, and leather are joined by sweet warmth suggesting vanilla and bourbon. Its indoor imagery includes early dusk, sounds underfoot, and deep red carpet. Woods, smoke, warm spices, and leather define its main character.

Available as a candle and burner blend, Sassafras is intended to be enjoyed in the air of a room rather than worn on the skin. The candles use soy wax and are hand-poured in Australia.

TLY 5755 and Pool for the Home

The TLY 5755 candle combines dry spice, woods, musk, and greenery. It brings the signature developed with Craig Andrade into the home, with images of worn wooden furniture, velvet, and forest air. The warm woods and herbal themes of the personal perfume also find expression in a candle.

Pool’s candle depicts long summer days and warm nights through berries, fruit, and greenery. Sunscreen, gazpacho, and chilled raspberries are among its inspirations, creating a summer scene contrasting with Sassafras’s firewood and leather.

Yallingup: Western Australian Summer in Incense

Yallingup is a stick incense made in collaboration with Gentle Habits. Inspired by summer in the south of Western Australia, it brings the sweetness of chilled pineapple to eucalyptus, cedarwood, and sandalwood. Blackcurrant adds to a scene suggesting salt-dried air, warm wood, and iced drinks. Made in Australia, it is also presented with a stainless-steel incense holder.

Objects for Fragrance and Textiles

The oil burner created with Joel Adler is hand-cast in recycled aluminum and polished to a mirror finish. A brass version is also available, both intended to diffuse burner blends indoors. The recycled-brass Bowl, another collaboration with Adler, is an object for holding small items.

The textile collaboration with ZANKOV includes throws, beanies, and jumpers. Made by hand in Italy, they use cashmere and Australian merino wool.

An Additional Note…

Esquire described the 25 ml perfume bottle released in the brand’s early days as a design reminiscent of Sivan’s hit song “Rush.” The writer’s aside, “whether intentional or not,” reflects this playful reception. Another word worth remembering when getting to know the brothers’ brand is the Yiddish “naches.” It means the pride and joy one feels in another person’s achievements, a feeling that seems particularly apt when the two speak happily about the work of friends and family.

References