The Founder

“A perfume must be a work of art. And the vessel that holds it must be a masterpiece.” — Robert Ricci

“My surname is Boadi. At school, my friends called me ‘Boadicea,’ after the Celtic warrior queen who fought to defend Br...

“All I want is to bring a smile to every woman’s face.” — Bénédicte Foucart, founder of Valeur Absolue

“We were even told that consumers wouldn’t buy without Julia Roberts’s smile. Even so, we decided to create Bastille.” — Marie-Hortense Varin, founder of Bastille. The story of a French brand that brought a revolution to the perfume industry through transparency and 95% natural ingredients.

“There was no category called ‘clean’ on the fragrance wheel. And no one had brought it to the market.” — Randi Shinder (founder of CLEAN)

Every designer dreams of having a makeup and fragrance line. And that is what truly supports a brand.— Anna Sui, speakin...

“Give women the finest product, present it in a perfect bottle that is beautiful, simple, and tasteful, and offer it at ...

Explore the origins and fragrance-making of ELECTIMUSS, a London niche perfume house inspired by the glory of Rome.

“SPIRITICA was born from a desire to explore the occult, esotericism and paranormal phenomena by connecting them with the least understood human sense: smell. You can look at a painting and photograph it, or listen to music and record it, but the impossibility of photographing or recording what lies behind a smell is a mystery with a profoundly intangible allure.” — Daniele Muratori Caputo (YouTube channel “Na

“Fragrance is an invisible world that connects us to our own sensuality and allows a deeper connection with ourselves an...