The Founder

I always endeavor to color my fragrances with the scents of the Mediterranean.Loris AzzaroFabric bought in a Tunis souk,...

Mayumi Nakada launched 5W1H in 2019 after her candle brand SWATi. Explore its approach to fragrance and individuality through the sansho-centered MOUNT and the Mineral Collection.

Steven Yoshi moved from collecting perfumes to creating his own brand. Trace the journey of Indonesia’s Scents of P.L.T.O and collaborations that turn an unknown forest, banana flowers, and a barbershop into scent.

Explore the 2020 business transfer and 2021 relaunch through the experience of Mafumi Izumi and Yoshihiro Kozuma: placing fragrance at the beginning of skincare, and choosing perfumes and containers that give form to self-expression.

From KOSÉ founder Kozaburo Kobayashi’s experience in manufacturing and sales to the birth of Cosme Decorte in 1970, trace collaboration between perfumers and designers through the two scents and containers of Vice & Virtue and KIMONO’s Japanese names and obi-inspired design.

Born from Venice’s perfume museum, the house connects the Vidal family’s history, maritime trade routes, local crafts and material-led fragrance creation.

Trace Zegna’s history from its wool mill in Trivero. Through the town and forests nurtured by its founder, its interest in fragrance materials, and the sensations Memorie’s perfumers discovered on site, explore the stories this textile house tells through scent.

The founding couple who traveled from Russia to Paris, and Olga Sorokina, who revived the house after discovering it in a book. Follow the work of translating the characters embodied by dresses into perfumers’ choices of materials and doll-shaped bottles.

Trace Zara’s history from garment making to collaborations with perfumers. Explore its approach to fragrance through the characters Jo Malone imagined from clothing, Olivia Giacobetti’s expressions of white fabric, and the design of bottles and packaging.

The Ningbo fragrance brand through co-founder Simin Xu’s experience and words: emotion-led scents, stories expressed in lettering and vessels, and the practical work of packaging.