101 Q. How should I describe a perfume?
A. The art of customer service lies in changing the explanation to suit the person, as freely as water takes the shape o...
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101 Q. I would like to recommend fragrances that suit each customer, but I do not know other brands. What should I do?
What follows is my understanding and way of thinking at the present time. There is no one-size-fits-all answer in custom...
101 Q. How Should I Test a Perfume? Is There Anything to Watch Out for When Trying It in a Store?
A. The Bottom Line: In a Store, Try a Blotter, Then Skin, Then Give It TimeTo test a perfume properly, first spray it on...
101 Q. Do You Need an Explanation to Enjoy Perfume?
A. Do you need explanations of the story, background, or ingredients to enjoy a perfume or scent? This question occasion...
101 Q. What Is the Drying of Plants Used as Perfume Ingredients Called?
A. The first plant material that comes to mind when I think of drying is the rhizome of iris. Because it is dried for th...
101 Q. I would like to try perfumes at a department store. Is there anything I should keep in mind?
A. There is no need to hide the fact that you have come only to try fragrances. Saying at the outset, “Today I would lik...
101 Q. What is the best way to approach a customer for the first time?
A. This is only my personal opinion, so use it as a reference while finding the approach that works best for you. There ...
101 Q. What Is Scent?
A. Scent does not exist as a single “thing”; it is “a collection of countless molecules.” For example, in 1900, the scen...
101 Q. What Do You Do with Perfumes That No Longer Feel as Appealing or Special as When You Bought Them? How Can You Keep Enjoying Them for Longer?
A. Personally, I basically keep all my perfumes in a cabinet, whether or not I still use them often. Even if I no longer...
101 Q. I Cannot Tell the Difference Between a “Delicate Scent” Marketed as Japanese and a “Weak Scent.”
A. I will offer my personal opinion on the following two premises.① “A delicate scent” is usually wording used as part o...