101 Q. What is the best way to approach a customer for the first time?
A. This is only my personal opinion, so use it as a reference while finding the approach that works best for you. There ...
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101 Q. I would like to try perfumes at a department store. Is there anything I should keep in mind?
A. There is no need to hide the fact that you have come only to try fragrances. Saying at the outset, “Today I would lik...
101 Q. What Is the Drying of Plants Used as Perfume Ingredients Called?
A. The first plant material that comes to mind when I think of drying is the rhizome of iris (in Japanese). Because it i...
101 Q. I Cannot Tell the Difference Between a “Delicate Scent” Marketed as Japanese and a “Weak Scent.”
A. I will offer my personal opinion on the following two premises.① “A delicate scent” is usually wording used as part o...
101 Q. What Do You Do with Perfumes That No Longer Feel as Appealing or Special as When You Bought Them? How Can You Keep Enjoying Them for Longer?
A. Personally, I basically keep all my perfumes in a cabinet, whether or not I still use them often. Even if I no longer...
101 Q. What Is Scent?
A. Scent does not exist as a single “thing”; it is “a collection of countless molecules.” For example, in 1900, the scen...
101 Q. What Is Fragrance Concentration? What Do Eau de Toilette and Eau de Parfum Mean?
A. Fragrance concentration (in Japanese) (fukōritsu in Japanese) means the proportion of fragrance materials dissolved i...
101 Q. How Should I Choose or Look for a Perfume?
A. Beginners feel lost; at an intermediate level, they become able to advise others; and advanced enthusiasts follow the...
101 Q. Can Perfumes Be Good or Bad? What Makes a Good Perfume?
A. This topic sparks debate everywhere. Some say, “Just wear the fragrance you like. There is no good or bad in that.” O...
101 Q. How Does Perfume Differ from Fabric Mist or Body Spray?
A. Put simply, the differences are their purpose, where they can be used, and their formulation. Perfume is mainly worn ...