香りの科学 Can Odors Change How Beverage Labels Are Perceived?
Matching odors increased beverage liking and purchase intentions in an fMRI study, but did not significantly increase expected healthiness.
香りの科学
香りの科学 
香りの科学 Does Knowing an Odor’s Identity Improve Discrimination?
A study of 92 people found no clear discrimination advantage from naming brown sugar and black pepper, distinguishing changes in impressions from fine odor discrimination.
香りの科学 Does a More Rose-Like Scent Feel More Pleasant?
Nineteen people evaluated 10 fresh rose cultivars. Chemical analyses explored how rose typicality and pleasantness relate to complex mixtures rather than single ingredients.
香りの科学 Does Seeing Wood Make Its Odour More Pleasant?
Material photographs increased wood-odour pleasantness and familiarity, but not intensity. A pleasant smell was not evidence of healthy indoor air.
香りの科学 Can a Name Change How the Same Odor Smells?
A 7T MRI study found label-dependent odor impressions and piriform activity patterns for some odorants, without proving separate word and substance pathways.
香りの科学 Can Fragrance Change How We See Our Own and Other Faces?
A small study of women found changes in facial ratings and EEG responses with a body-wash fragrance, while leaving the causes and generalizability open.
香りの科学 Can a Cream’s Fragrance Change How It Feels?
Four experiments in France and China explored how fragrance affects face-cream liking, perceived texture, and post-use well-being, with effects that varied by context.
香りの科学 Can Describing an Odor Make It Harder to Recognize?
Does writing down an odor help you recognize it later? A study of Chinese university students tested when verbal descriptions hinder recognition and when the difference disappears.
香りの科学 Do Perfume Gender Categories Match People’s Preferences?
A small study of two perfumes on skin found overlapping preferences that did not clearly follow the commercial men’s and women’s categories.
香りの科学 Can Reaction Times Measure a Perfume’s Mood Associations?
An olfactory priming task linked perfumes with faster responses to relaxing or energizing words, without establishing physiological or therapeutic effects.