PR

香りの科学

香りの科学

Why Does the Same Musk Smell Weaker to Some People?

People can differ greatly in how intensely they perceive the same musk. A study analyzing 1,357 people in China and New York helps explain differences in odor receptors and what genes alone cannot account for.
香りの科学

How Do a Thousand Non-Perfumers Perceive Fragrance Materials?

A total of 1,119 laypeople each evaluated ten fragrance materials. We explore what a 2025 open dataset reveals about collecting freely chosen descriptions and differences in the stability of pleasantness and intensity.
香りの科学

Does Adding Forest Scent to Hypnosis Audio Make It More Calming?

A four-week trial combining forest-associated scent with hypnosis audio increased subjective calmness compared with rest alone. However, a distinct benefit from adding scent and conditioning that later allowed scent alone to evoke calmness were not established.
香りの科学

Can Scent Ease Anxiety at the Dentist?

A scent trial at four dental practices enrolled 515 people and analyzed 486, finding no statistically clear overall difference in anxiety. We distinguish additional analyses in women and other groups, scent types, and the conditions of real clinical settings.
香りの科学

Are Simple Ambient Scents Better Than Complex Blends in Shops?

In a study comparing purchases by about 400 customers in a Swiss homewares shop, average spending was higher with an orange scent. We examine the hypothesis involving scent complexity and processing fluency, and its limitations.
香りの科学

Can We Find an Odor Blend in a Single Vessel?

One-pot Bayesian optimization reduces sample use while matching sensor responses. Matching a machine signal does not guarantee the same perceived odor.
香りの科学

Can an Odor-Delivering Tablet Assess the Sense of Smell?

MultiScent-20 showed preliminary validity and repeatability for odor identification, with limits in population coverage and clinical interpretation.
香りの科学

How Do We Organize Odor Data for AI?

Pyrfume connects olfactory datasets while preserving stimulus conditions and measurement meaning, providing a foundation for research and AI.
香りの科学

Can Odors Change How Pleasant Photographs Seem?

A study of four odors found small, image-dependent changes in pleasantness, with individual emotional associations influencing the results.
香りの科学

Do People Without a Sense of Smell Breathe Differently?

A 24-hour nasal-airflow study found differences in within-breath peaks and sleep patterns in congenital anosmia, not a validated diagnostic test.