Root

“Contrast plays an important role in the philosophy of Dsquared2. At our fashion shows we speak loudly, but with fragrance we wanted to whisper: intimate sensuality within strength. Remember: your fragrance should never enter a room before you do.” — Dean & Dan Caten

“It is not about fashion or the budget. What I want is perfection.” — Jeanne Lanvin, speaking to perfumer André Fraysse

“Interparfums’ outstanding expertise and creativity make it the ideal partner to develop perfumes that align perfectly with Moncler’s DNA and unique identity. Launching Moncler’s first fragrance line is consistent with our selective brand-extension strategy and will further enrich our clients’ experience of the brand.” — Remo Ruffini (then Chairman and CEO of Moncler, 2020)

“Not a day goes by when I do not think of that place.” — Lyn Harris, on memories of her grandparents’ farm in Scotland

“Perfume and jewels are a woman’s two adornments. A dress is part of her wardrobe; shoes and bags are accessories. But you cannot call jewels ‘accessories.’ The same is true of perfume. To me, perfume is the final adornment.” — Pierre Arpels (third generation of the Arpels family, Van Cleef & Arpels)

“Rather than looking at something that already exists and thinking, ‘It looks profitable, so let’s compete there,’ we found things that did not exist, things we wished there were more of, and made them. That is how SHIRO became what it is today.” — Hiroe Imai (SHIRO Founder / Brand Producer)

“Boss Bottled was the first fruity fragrance for men. At the time, no men’s fragrance had put fruitiness so firmly in the foreground. It was truly revolutionary. It was bold.” — Annick Menardo, perfumer of Boss Bottled

“Daisy was not a calculated moment at all. The perfumer was inspired by the story I told, and suddenly there were the juice, the bottle, and the box. The spirit of Daisy lives in everyone, because that innocence has become a symbol everywhere.” — Marc Jacobs (Harper’s Bazaar interview, 2023)

“Perfume, like the things we wear, must carry the weight of meaning.” — Paco Rabanne

“Beauty is universal. Therefore, the products that serve beauty should also be universal.” — Arinobu Fukuhara, founder of Shiseido