101 Q. I would like to try perfumes at a department store. Is there anything I should keep in mind?
A. There is no need to hide the fact that you have come only to try fragrances. Saying at the outset, “Today I would lik...
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101 Q. What is the best way to approach a customer for the first time?
A. This is only my personal opinion, so use it as a reference while finding the approach that works best for you. There ...
101 Q. What Is Scent?
A. Scent does not exist as a single “thing”; it is “a collection of countless molecules.” For example, in 1900, the scen...
101 Q. What Do You Do with Perfumes That No Longer Feel as Appealing or Special as When You Bought Them? How Can You Keep Enjoying Them for Longer?
A. Personally, I basically keep all my perfumes in a cabinet, whether or not I still use them often. Even if I no longer...
101 Q. I Cannot Tell the Difference Between a “Delicate Scent” Marketed as Japanese and a “Weak Scent.”
A. I will offer my personal opinion on the following two premises.① “A delicate scent” is usually wording used as part o...
101 Q. Can Perfumes Be Good or Bad? What Makes a Good Perfume?
A. This topic sparks debate everywhere. Some say, “Just wear the fragrance you like. There is no good or bad in that.” O...
101 Q. How Should I Choose or Look for a Perfume?
A. Beginners feel lost; at an intermediate level, they become able to advise others; and advanced enthusiasts follow the...
101 Q. What Is Fragrance Concentration? What Do Eau de Toilette and Eau de Parfum Mean?
A. Fragrance concentration (fukōritsu in Japanese) means the proportion of fragrance materials dissolved in alcohol. In ...
101 Q. How Soon Should You Use Up Perfume, and How Should You Store It?
A. How long a perfume can be used depends on the product and its storage conditions; there is no single number of years ...
101 Q. What Are Top, Middle, and Last Notes?
A. Perfume is divided into three groups according to its rate of evaporation, meaning how quickly fragrance evaporates f...