Root

“We blend our fragrances in London, in the same room where my father and grandfather did.” — Edward Bodenham, ninth-generation Perfumery Director

“I am a minimalist. My approach is simple. I talk to perfumers, smell their ideas, and give them feedback.” — Sacré Nobi (Nobi Shioya)

“Products have to work. But if there is a little poetry in them, so much the better.” — Dennis Paphitis, founder of Aesop

“I wanted to do work that enhanced the value of my homeland. This still embodied the essence of Provence’s beautiful traditions.” — Olivier Baussan, founder

“What truly sets us apart from our competitors is not the price, the product, or even the fragrance itself. It is the story we tell.” — Philippe Bénacin, Chairman and Chief Executive Officer (CEO) of Interparfums

“When I was making a perfume, I told the perfumers it had to be timeless, addictive, and something that did not exist in this world.” — Narciso Rodriguez

“Just as some people preserve beautiful moments in photographs, I decided to put my trust in perfume.” — Ludovic Bonneton, founder

“Entropy is a universal law at the heart of my creativity. I deliberately introduce imbalance to generate dynamics. Harmony emerges from the intentional tension between unexpected contrasts and the power of scent.” — Bertrand Duchaufour

“Choosing a fragrance is like assembling an ideal wardrobe. You begin with classics made from the finest materials and collect pieces that are not subject to the passing of time or trends. That is exactly what perfume lovers are looking for, too.” — Valérie Pulvérail, founder of Les Indémodables

“What lies behind Mendittorosa is, in fact, my own personal story. Marketing will never change the ideas behind the brand. I want to keep protecting this wholly artistic approach as the brand’s signature.” — Stefania Squeglia, founder of Mendittorosa