Root

The Science of Scent

Can Packaged Rice Retain Its Freshly Cooked Aroma?

Moving rice containers during hydration improved early heat transfer, but aroma retention remained a challenge. A consumer survey explored convenience too.
The Science of Scent

Stale Beer Flavor Cannot Be Recreated with Just One Compound

Combining two aroma compounds brought fresh beer closer to stored beer. Addition tests and precursor reactions reveal how stale flavor develops.
The Science of Scent

Does Culture Determine Which Smells We Like? A Study Across Nine Societies

A study of 225 people in nine societies found shared odor rankings alongside large individual differences. What do culture and molecular properties explain?
The Science of Scent

Does Pineapple Fragrance Increase Saliva? An Experiment on Room Brightness

A study of 10 healthy men examined pineapple fragrance, lighting, and footbaths. What did the saliva measurements show, and what remains uncertain?
The Science of Scent

Can a Chocolate Reward Change Responses to Similar Odors?

Chocolate-associated odors elicited different inhalation, reaction-time, and skin responses, without a clear gain in explicit discrimination.
The Science of Scent

Can Someone Be Insensitive to Most Musks but Highly Sensitive to a Few?

A study of 32 people tested with 11 musks found broad sensitivity patterns and small groups unusually sensitive to two particular musks.
The Science of Scent

Why Do We Get Used to Some Scents Faster Than Others?

Presenting 32 fragrance materials for two minutes each revealed different declines in perceived intensity. The study examined irritation and molecular properties together.
The Science of Scent

Does a Luxury Brand Name Change How a Perfume Smells?

An experiment with the same perfumes separates luxury branding’s effects on familiarity and pleasantness from feelings, heart rate, and facial responses.
The Science of Scent

Bergamot High, Birch Tar Low: Matching Smells to Musical Pitch

A study of 20 fragrance materials found shared patterns in odor–pitch matching, alongside a strong effect of the starting tone.
The Science of Scent

How Much Do People Agree on the Colors That Suit a Smell?

A 1996 study compared color names and Munsell samples, finding shared odor–color tendencies and some persistence in group averages after about two years.