The Founder

Fugazzi: A Fragrance Revolutionary from Amsterdam

“When I entered the perfume industry, I didn’t try to work out what was missing. Because I knew nothing about the industry, I could operate in complete freedom. If you don’t look around too much, what you create naturally becomes unique.” — Bram Niessink, Fugazzi founder
The Founder

Réserve en Afrique 1934: Fragrances Nurtured by African Forests

“Africa has held a key place in the perfume industry for centuries. But there are not many people like us, perfumers and founders. We are trying to create something truly special that resonates with consumers both within and beyond the continent.” — Etienne Haddad, co-founder
The Founder

Perris Monte Carlo: The Art of Perfumery Between Tradition and Innovation

“I first imagined Perris Monte Carlo while traveling. Looking back, I cannot say exactly where I was. Perhaps I was in t...
The Founder

NISHANE: Fragrance Stories Traveling from Istanbul to the World

“Storytelling is what matters most to us when deciding on a new fragrance.”— Mert Güzel, co-founder of Nishane​Basic Inf...
Books and Movies

World Perfume Guide (Japanese Editions) by Luca Turin

Book InformationJapanese titles (English glosses): World Perfume Guide 1437: Five-Star Ratings by the “Emperor of Scent”...
Guide

Perfume Stories: Jo Malone Wood Sage & Sea Salt

The StoryPrologueWith its slightly sweet musk and the impression of a sea breeze tickling the nose, this fragrance was a...
Note

Leather

HistoryThe world’s first leather perfume is said to be Creed’s Royal English Leather (1780, James Henry Creed).Creed was...
Perfumers

Ernest Beaux: Turning Memories of the North into Chanel Fragrances

“To me, perfumery is an art, and a true perfumer must be an artist.”Ernest Beaux, “Memories of a Perfumer,” 1946. Englis...
The Founder

versatile paris

Follow on InstagramMost brands lack DNA and a concept, and exploit consumers' fears. Given the carbon impact of extracti...
The Founder

SABON: From a Small Tel Aviv Soap Shop to 180 Stores Worldwide

“SABON was born from a love of textures and fragrances, the enjoyment and pleasure of body care, and the act of creating...