The Founder MAX&Co.: Fragrances Beyond a Single Image of Womanhood
There is not just one MAX&Co. woman. The brand connects with different personalities, and we wanted to reflect that mult...
The Founder 
The Founder Bond No. 9: A Fragrant Tribute to New York Born in the Wake of 9/11
“After 9/11, I wanted to do something for New York.What could I, born in Paris, do for this city? That was the beginning...
The Founder Parfums Dusita: Where Poetry and Fragrance Meet in a Heavenly Paradise
“I keep creating these perfumes to keep my father’s poetry alive. His words still breathe within the fragrances I make.”...
The Founder CARINE ROITFELD PARFUMS: From Vogue Editor-in-Chief to a Fragrance House
“Fragrance is the most eloquent expression of style. It tells the world who you are.”—Carine Roitfeld (W Magazine, 2019)...
The Founder MOTH and RABBIT PERFUMES: The Moment Cinema and Scent Meet
“An olfactory story is a translation into scent of a film scene and the emotion felt in that moment.”— From the Moth and...
The Founder CHAPEL FACTORY: Creating Sanctuaries of Every Kind with Frankincense
“Of all perfumes, frankincense is the noblest. History has conveyed its importance across ages and civilizations. My cur...
The Founder Les Parfums Louis Vuitton: The Art of Travel Becomes Perfume
“Perfume is like Aladdin’s lamp. Once you open it, it has to create some kind of magic.”— Jacques CavallierBasic Inform...
The Founder BVLGARI: Intricate, Magnificent, Jewel-Like Fragrances from a Jewelry House
“One of the greatest advantages of filming Cleopatra in Rome was undoubtedly having Bulgari’s shop there.”— Elizabeth Ta...
The Founder Serge Lutens: Philosophical Perfumes That Reveal Your True Self
“Perfume resides in the deepest part of us. It is a means of self-expression, a point from which to contemplate ourselve...
The Founder Essential Parfums: Rediscovering the Essence of Perfume
“I have always questioned the way the perfume industry works. Why are creative perfumes so expensive? Why is the perfume...