The Founder INITIO | Perfume Begins with a Feeling
How INITIO turns intended feelings into perfume: an early vanilla challenge, research partnerships and two different expressions of joy reveal the decisions behind the house.
The Founder 
The Founder XERJOFF | Designing the Fragrance and the Object Together
Sergio Momo and Dominique Salvo’s journey, from quartz flacons to Naxos and musical collaborations, reveals how Xerjoff makes scent and form together.
The Founder CLIVE CHRISTIAN | From Designing Homes and Gardens to Creating Perfumes
Explore Clive Christian’s move from interiors to perfume, Victoria’s work at the counter, and the different historical inspirations behind Rock Rose and Matsukita.
The Founder YOHJI YAMAMOTO | The Wearer Comes First, in Clothes and Fragrance
From his mother’s dressmaking shop to Yohji and L’odeur, follow Yamamoto’s ideas and the choices of perfumers, materials and forms behind his fragrances.
The Founder PARFUMS DE MARLY | Julien Sprecher, Eighteenth-Century Inspiration and Modern Perfumery
Explore Julien Sprecher’s journey from family fragrance distribution to Parfums de Marly, his work with perfumers, Delina’s modern rose, Althaïr’s vanilla, and the house’s decorative bottles.
The Founder de mi flor | From Brand Design to Fragranced Body Care and Reusable Vases
Designer Hyun-jin Moon launched de mi flor in 2023. Explore its approach to cleansing, gentle fragrances developed with Lee Sae-mi, and vase-shaped bottles designed for another life after use.
The Founder ECOYA | From Soy Candles to Fragrance for Everyday Life
Founded in Australia and made in New Zealand, ECOYA grew from soy candles into fragrance for everyday life. Explore its founders, Claire Barnes and the craft behind its scents.
The Founder JIL SANDER — The Founder’s Story and the Search for Materials, from Clothing to Perfume
From a Hamburg boutique to Woman Pure and Olfactory Series 1: the founder’s story, the perfumers’ memories, and the choices of materials and form that connect Jil Sander’s clothing and fragrances.
The Founder CRYSTAL INSENCE | Incense Made in Fukuoka with Quartz and Japanese Tabu Powder
We do not want this to end with our generation.Incense maker Doukou ShibagakiThese words express Shibagaki’s wish to pas...
The Founder LISN: Shoyeido’s Incense Brand, through Colour, Story and Design
How Masataka Hata created LISN within Shoyeido in 1989: workshop training, the Kitayama beginnings, and incense shaped by touch, music, colour and the design of its holders.