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Events

Events

Pitti Fragranze: The History of Florence’s Perfume Exhibition, Brand Selection, Retrospectives, and Programs for Learning About Raw Materials

From the Corsini Gardens in 2003 to the Leopolda. Trace the origins and development of Pitti Fragranze, the organizers’ selection process, perfumers’ retrospectives, RAW, and the collaboration with SETCHU. Also review the completed 2026 edition, the plans for 2027, and current visitor eligibility.
Events

Smell Festival: Olfactory Culture in Bologna and the History of Its Exhibitions, Workshops and Performances

Smell Festival began in Bologna in 2010. From founder Francesca Faruolo’s vision to exhibitions translating dreams into scents, works using materials from bees, music, kōdō and workshops exploring the city, we trace the history of a place for learning about and sharing olfactory culture.
Events

The Work of a Fragrance Evaluator: Interpreting Briefs, Assessing Prototypes and Developing Scents With Perfumers

Interpreting requests, smelling prototypes and explaining the reasons for improvements to perfumers. Through evaluators’ own words and materials from fragrance companies and educational institutions, we explore perfume development, its differences from quality control and consumer research, and the learning of olfaction and language.
Events

Esxence | The Birth of Milan’s Perfume Event and Its History of Connecting Creators, Retailers, and Enthusiasts

Esxence was born in Milan in 2009. Follow the paths of Silvio Levi and Maurizio Cavezzali, the connection with Nose, exhibitor selection, experiences of scent sampling, exhibitions and learning, a historical timeline, and the plans for 2027.
Events

Kate McLean: Art and Research That Gather City Smells and Translate Them Into Words, Colors and Maps

How can a city’s smells be gathered, described and mapped? Through Kate McLean’s career, smellwalks and works in Amsterdam, Singapore and Kyiv, we trace the creative practice and research that share subjective perceptions.
Events

Her Scent of Mystery: The People Who Reconstructed a Film’s Perfume 65 Years Later

A perfume that helped identify a character in a 1960 Smell-O-Vision film. Following the work of Brooks, Burnstock, and Zappas, who reconstructed it in 2025 from surviving bottles, archival material, and chemical analysis, and the boundary between conservation and creation.