PR

Guide

Guide

Those Nostalgic Perfumes: Who Really Created Them? Budget Perfume Edition

Those budget perfumes that everyone (?) encounters as a student. Who actually composes them? Those nostalgic scents turn...
Guide

The Mystery of Guerlain’s Perfumers: Family Lineage and Thierry Wasser

Tradition, quality and popularity. Brands that bring all three together are rare in the world of perfume, and the most f...
Guide

Learn French Through Perfume

Perfume names often use French, and working out how to pronounce them can be complicated. But as the saying goes, you ge...
Guide

Salon du Parfum 2026: An Attempt at a Complete Guide to the Fragrance Festival

Explore the history and growth of Salon du Parfum, with the 2026 edition’s venues, programs, booking conditions, purchase benefits, and participating fragrance brands.
Guide

Perfume Stories: Jo Malone Wood Sage & Sea Salt

The StoryPrologueWith its slightly sweet musk and the impression of a sea breeze tickling the nose, this fragrance was a...
101

Fragrance Brands Used at Luxury Hotels in Japan

As the title suggests, this article brings together the fragrance brands used at hotels in Japan. Before your stay, I re...
Guide

Salon du Chocolat Parfum 2023

A playful 2023 guide to chocolate and perfume, from cacao’s history and chocolate styles to gourmand fragrances and favorite chocolatiers.
Guide

Thinking Seriously About Salon de Parfum, the Festival of Fragrance

In this article, against the backdrop of the rush of fragrance festivals that began last year, I would like to think ser...
Guide

12 Recommended Men’s Fragrances: Comparing Clean, Woody, and Sweet Scents [2026]

Discover 12 men’s fragrances through their backgrounds and the reasons to choose them. Explore perfumers’ words, differences between fragrances considered for similar wishes, how to choose between EDT and EDP, and what to check before buying. From options at ¥5,000 or less to a bottle that deepens your tastes.
Guide

Contre-Jour: A Rebellious Flower Blooming Between Light and Shadow

“I realized that fragrance, which ought to be an artistic and intimate form of expression, was slowly dying. I had no ch...