Root

The Science of Scent

Can a Name Change How the Same Odor Smells?

A 7T MRI study found label-dependent odor impressions and piriform activity patterns for some odorants, without proving separate word and substance pathways.
The Science of Scent

Does a More Rose-Like Scent Feel More Pleasant?

Nineteen people evaluated 10 fresh rose cultivars. Chemical analyses explored how rose typicality and pleasantness relate to complex mixtures rather than single ingredients.
The Science of Scent

Do Perfume Gender Categories Match People’s Preferences?

A small study of two perfumes on skin found overlapping preferences that did not clearly follow the commercial men’s and women’s categories.
The Science of Scent

Does Seeing Wood Make Its Odour More Pleasant?

Material photographs increased wood-odour pleasantness and familiarity, but not intensity. A pleasant smell was not evidence of healthy indoor air.
The Science of Scent

Can Describing an Odor Make It Harder to Recognize?

Does writing down an odor help you recognize it later? A study of Chinese university students tested when verbal descriptions hinder recognition and when the difference disappears.
The Science of Scent

Can a Cream’s Fragrance Change How It Feels?

Four experiments in France and China explored how fragrance affects face-cream liking, perceived texture, and post-use well-being, with effects that varied by context.
The Science of Scent

Do Equally Liked Perfumes Affect Mood in the Same Way?

A study of 58 women explored how three similarly liked perfumes related to everyday mood. Most findings were exploratory, not proof of lasting benefits.
The Science of Scent

Can Photographs of Wood Change How an Odour Feels?

Wood photographs influenced odour pleasantness ratings, while exploratory EEG results suggested possible effects of meaning and sensory congruence.
The Science of Scent

Can Reaction Times Measure a Perfume’s Mood Associations?

An olfactory priming task linked perfumes with faster responses to relaxing or energizing words, without establishing physiological or therapeutic effects.
The Science of Scent

Do “For Men” and “For Women” Labels Change a Perfume’s Color Associations?

Four experiments with commercial perfumes examined how perceived gender and descriptions relate to the colors people associate with a fragrance.