Root

The Founder

KUNGYOKUDO | Four Centuries of Kyoto Incense, from Temple Traditions to Everyday Life

Founded in Kyoto in 1594, KUNGYOKUDO has carried incense traditions into everyday life. Explore its temple connections, inherited blending skills and the choices behind its modern renewal.
2026.11.03
The Founder
The Founder

APFR (Apotheke Fragrance) | Japanese Fragrance-Making Inspired by Encounters with Other Cultures

From overseas fragrance shops to candles made after work, discover how Keita Sugasawa built APFR and transformed encounters with travel, music and culture into fragrance.
2026.11.03
The Founder
The Founder

hibi | Ten Minutes of Fragrance Born from Two Traditional Industries in Hyogo, Japan

How the match makers of Harima and incense makers of Awaji Island created hibi: the three-and-a-half-year development, material choices and design behind ten minutes of fragrance.
2026.11.03
The Founder
Guide

In-Depth Perfume Analysis

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2026.11.03
Guide
Guide

A Perfume Timeline Through Its Milestones

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2026.11.03
Guide
The Founder

MAX&Co.: Fragrances Beyond a Single Image of Womanhood

There is not just one MAX&Co. woman. The brand connects with different personalities, and we wanted to reflect that mult...
2026.11.03
The Founder
101

Q. Why Do Babies Smell So Good, and How Can I Smell Like That?

The idea that babies smell good seems to be shared around the world, and their scent is described as resembling soap, mi...
2026.11.03
101
Guide

Perfume Stories: Louis Vuitton Pacific Chill

PrologueWith Miranda Kerr as its muse and packaging created by Alex Israel, this perfume was conceived as a scent that “...
2026.11.03
Guide
101

Q. If I want to blend my own perfume, what should I search for and buy?

A. First, let me introduce the book I recommend most highly: Aroma Choko Lesson (Aroma Perfume-Blending Lessons), writte...
2026.11.03
101
101

How to Dispose of Perfume, Recycle It, and Reuse It in Style

Have you ever realized that your tastes have changed, or that a once-favorite perfume has grown old before you could fin...
2026.11.03
101Guide
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