The Founder STELLA McCARTNEY | From Tailoring’s Contrasts to Rose and Amber
I started designing because I craved ethically made things I couldn’t find— Stella McCartneyPrecise suits and the soft l...
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The Founder 
The Founder retaW | From a conversation about fragrance to scent across everyday life
I wanted to create something with fragrance.— Hiroshi FujiwaraOn retaW’s shelves, the name ALLEN* appears on perfume, bo...
The Founder TOCCA | From a World of Dresses to Fragrances of Women and Places
fragrance is a personal ritual— Gordon FinkelsteinFrom embroidered dresses to fluted perfume bottles, TOCCA has extended...
The Founder PAUL SMITH | From Looking Closely to Fragrance for the Body and the Home
The familiar with an element of the unexpected.— Paul SmithA restrained jacket can conceal a vivid lining. A similar app...
The Founder EX NIHILO | Three Perspectives, a New Fragrance Experience
From marketing, finance and space research to perfume: explore EX NIHILO’s founders, creative collaborations, Osmologue personalisation, Fleur Narcotique and Blue Talisman.
The Founder INITIO | Perfume Begins with a Feeling
How INITIO turns intended feelings into perfume: an early vanilla challenge, research partnerships and two different expressions of joy reveal the decisions behind the house.
The Founder YOHJI YAMAMOTO | The Wearer Comes First, in Clothes and Fragrance
From his mother’s dressmaking shop to Yohji and L’odeur, follow Yamamoto’s ideas and the choices of perfumers, materials and forms behind his fragrances.
The Founder de mi flor | From Brand Design to Fragranced Body Care and Reusable Vases
Designer Hyun-jin Moon launched de mi flor in 2023. Explore its approach to cleansing, gentle fragrances developed with Lee Sae-mi, and vase-shaped bottles designed for another life after use.
The Founder ECOYA | From Soy Candles to Fragrance for Everyday Life
Founded in Australia and made in New Zealand, ECOYA grew from soy candles into fragrance for everyday life. Explore its founders, Claire Barnes and the craft behind its scents.
The Founder CRYSTAL INSENCE | Incense Made in Fukuoka with Quartz and Japanese Tabu Powder
We do not want this to end with our generation.Incense maker Doukou ShibagakiThese words express Shibagaki’s wish to pas...