Root

“When he gave me complete freedom, carte blanche, I could not have been happier.” The story of the culminating brand launched under his own name before the age of eighty by legendary perfumer Lucien Ferrero, who wrote around 50,000 formulas in a forty-six-year career while remaining behind the scenes. It also brought a reunion in creative collaboration with his close friend Jean-Claude Ellena after half a century.

“I thought that bringing together two emotional elements, music and perfume, might allow us to offer something of wonderful value. These two ‘arts’ were destined to meet.” — Tanguy Le Baud, founder of Art Meets Art. The story of a Paris-born brand that officially acquired the copyrights to world-famous songs and worked with legendary perfumers to bring “the scent of a great song” to life.

“The brand name BeauFort comes from the wind-force scale devised in 1805 by naval officer Sir Francis Beaufort. Wind is constant and persistent, but ultimately it is always changing and can also be destructive.” — Leo Crabtree (founder). The story of a man born on a boat on the Thames who went from drumming for The Prodigy to becoming a perfume revolutionary.

“Rebel against ‘normal’ and unleash your desires. You are born to stand out. Especially where we come from, in East Asia...

“I work at night, because the light does not alter the chemicals, the smells of the day disappear, and space opens up fo...

Discover the origins of Cloon Keen and the story of artisan fragrances that express Ireland's culture and landscape through scent.

“Perfume is armchair travel. Our scents are fragments of half-remembered myths and imagined landscapes, inviting explora...

“The difference between niche perfumery and designer perfumery is that the former is rooted in the world of art and plac...

Explore the origins and journey of Francesca Bianchi Perfumes, where emotion becomes the language of fragrance and the founder creates each perfume herself.

Explore the origins and fragrance philosophy of NOTES DE BAS DE PAJE, and its idea of perfume as a footnote that quietly reveals a life and a personality.